Justin Bieber’s Coachella 2025 comeback marks a bold industry reckoning
Justin Bieber is making a high-profile return to live performances after a two-year break. His upcoming Coachella headline slot in April 2025 marks his first US shows since the 2022 Justice world tour. The singer has also spoken openly about his struggles with the music industry and his desire for change.
Bieber’s comeback began in July 2024 with a surprise single, Swag, followed by Swag II in December. That same month, he earned $10 million for a private performance in Mumbai, India, as part of a pre-wedding celebration.
In recent interviews, he criticised the industry’s treatment of artists, declaring he is 'not a product'. He has called for a 'safer, more honest, more human' approach, distancing himself from past pressures. Reports of financial trouble surfaced earlier this year, but his team dismissed them as 'ill-informed' and 'clickbait stupidity'.
The singer has previously discussed his 'anger issues' and feelings of inauthenticity. Now, he insists his focus is on redemption rather than revenge for past injustices. His Coachella performances—set to earn another $10 million—will be his first major US festival appearance in years.
Bieber’s return to the stage comes with a clear message about artistic integrity. His Coachella headline slot and recent releases signal a new chapter, both creatively and financially. The performances will test whether his vision for a changed industry resonates with fans and critics alike.
