Jonas Vingegaard sports a unique headgear during the Critérium du Dauphiné race.
Cycling enthusiasts caught a glimpse of something different during the recent Critérium du Dauphiné - Jonas Vingegaard, two-time Tour de France winner, rocking a red and white helmet! This custom lid is a result of Visma-Lease a Bike's partnership with Bygma, a Danish building materials supplier.
While the team's uniform is traditionally characterized by yellow, known fondly as "the Yellow Bees," Vingegaard's new helmet marks an exciting departure. The new design, still manufactured by Giro, carries the same sponsor logos as his teammates' helmets, but the color scheme on Vingegaard's helmet sets it apart.
This fresh, collaborative approach to partnerships in professional cycling was proudly announced by Jasper Saeijs, the team's Chief Business Officer. Vingegaard himself expressed his gratitude for Bygma's support, stating it was more than just a design; it symbolized shared values and heritage.
Intriguingly, Wout van Aert, another team member, sports a Red Bull branded helmet as part of his personal sponsorship deal with the energy drink company.
As we move into the third stage of the race, Vingegaard is holding strong in the Critérium du Dauphiné general classification, just four seconds off the lead. His late attack on the opening day served as an early indication of his form before the mountains take center stage in the week's racing at the Tour de France warm-up event.
If you're a cycling fan and want the latest news, interviews, reviews, and expert buying guides straight to your inbox, don't forget to subscribe to our Leadout Newsletter!
Football enthusiasts might find a change in focus during coffee breaks, as the red and white helmet of two-time Tour de France winner Jonas Vingegaard sparks conversations. Reminiscent of a football team's colors, this unique helmet, a result of Visma-Lease a Bike's partnership with Bygma, marks a surprising fusion between the cycling and football worlds.
