Johnnie Walker reveals "The Spirit of the Ryder Cup" endeavor, featuring a partnership with Devereux Golf
Johnnie Walker, the world's No. 1 scotch whisky brand, has revived its historic hole-in-one tradition with the launch of 'The Spirit of the Cup' initiative. This fan-first driven initiative celebrates national pride and aims to channel the energy of golf's biggest rivalry, the Ryder Cup, to a broader audience.
The Ryder Cup, a thrilling rivalry between Team USA and Team Europe, will be held at the Bethpage Black course on Long Island from Sept. 26-28. In collaboration with trendsetting apparel brand Devereux Golf, Johnnie Walker has taken bold steps to reenergize its golf legacy this past year, bringing immersive fan experiences to events like the Charles Schwab Challenge and Waste Management Phoenix Open.
The collaboration with Devereux Golf has resulted in fashion dedicated to the tournament's rivalry. The fashion mixes street style and the energy that New York City can bring out, allowing golf fans to rep the squad they love and show off their own fashion sense.
As part of 'The Spirit of the Cup Tour', Johnnie Walker will host watch parties, give out exclusive Devereux Golf merchandise, play street golf games, and serve golf-inspired cocktails in New York City during Ryder Cup week. Cocktail Courier kits, tailored for Team USA and available in U.S.- and Europe-themed editions, will also be on offer.
The kits include the Keep Walking 18 cocktail, Devereux Golf merchandise, and Johnnie Walker merchandise. Alongside Keep Walking 18, golf fans can enjoy Johnnie Lemonade and Blue in One cocktails during 'The Spirit of the Cup Tour'.
Johnnie Walker's initiative is done to deliver on the brand's mission to make golf accessible, inclusive, and fun for everyone. The brand champions moments that bring people together, and with 'The Spirit of the Cup' initiative, they aim to make golf more accessible, inclusive, and fun for everyone.
In a show of support, former President George Bush kicked off the Walker Cup weekend with high praise, further highlighting the impact of Johnnie Walker's 'The Spirit of the Cup' initiative. With the Ryder Cup just around the corner, golf fans are eager to experience the excitement brought by this innovative initiative.
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