A contemporary tech collaboration between Calm and Respeecher is redefining content consumption, as demonstrated by the revival of iconic stars like Jimmy Stewart. By utilizing cutting-edge technologies such as generative AI and speech cloning, these lucrative partnerships showcase an innovative approach to reviving legends and offering unprecedented experiences for audiences.
In the Calm Sleep Story, legendary actor Jimmy Stewart's voice was brought back to life using generative AI. Recreation involved the meticulous imitation of Stewart's unique vocal characteristics, enabling him to read a heartfelt bedtime story. This was accomplished by employing AI technology to study and mimic Stewart's voice, complemented by machine learning algorithms that generated a captivating narrative for the bedtime story.
Initiated on Calm's sleep and meditation app, the new audio-story titled "It's a Wonderful Sleep Story" was released on December 25th. The story, sparingly written and produced by Calm, features a festive twist and sought to lull listeners into a peaceful sleep. Utilizing soothing and amusing sounds, the story served as an installment in Calm's "Sleep Stories" series, which caters to individuals seeking relaxation.
Ironically, Stewart, the 1997 deceased actor from "It's a Wonderful Life," became the voice of the very story that induced calm and serenity. Approval for this project came from the Stewart family and the actor's estate, which is managed by CMG Worldwide.
"We're thrilled to see our father's face on Calm's newest Sleep Story," expressed Kelly Stewart Harcourt in an interview with CNN. "Technology can really accomplish amazing things, and it's heartwarming to see how my father's legacy continues to thrive in unexpected ways. He's now helping people get a restful sleep and sweet dreams this Christmas season," she added.
The production company behind Calm collaborated with speech cloning experts Respeecher to generate Stewart's voice. Using only a few minutes of Stewart's recorded voice, coupled with stories being read aloud by voice-over artists, Respeecher utilized machine learning to create a convincing reproduction of Stewart's soothing narrative.
Founded in Ukraine, Respeecher has demonstrated expertise in replicating iconic voice tones, most recently emulating the distinctive voices of Vince Lombardi, Luke Skywalker, and Darth Vader. On Wednesday, Respeecher secured a $1 million pre-Series A funding investment.
As the voice begins, it introduces itself in Stewart's characteristic gentle tone, “Hello. I'm Jimmy Stewart, but you can call me James.” The narrative then unfolds as a heartwarming story of love, loss, hope, and joy, ultimately culminating in a peaceful bedtime tale.
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