He takes a jab at himself in a commercial - Jimi Blue Ochsenknecht turns financial flops into savings lessons for Lidl’s Black Week
Jimi Blue Ochsenknecht has appeared in a new Lidl ad for Black Week, promoting the retailer’s 'Savings Academy'. The campaign uses humour to highlight his past financial struggles while teaching viewers how to save money.
The spot marks a playful return for the actor, who previously made headlines for his spending habits and legal troubles.
In the ad, Ochsenknecht pokes fun at his own history of poor money management. At one point, he guesses the price of a cordless drill at €8,000—only to learn it actually costs €14.99. The exaggerated moment underscores the ad’s message about smart spending.
The campaign also features influencer Lina Baumann, who joins Ochsenknecht in promoting budget-friendly shopping. Despite Lidl’s past jab at his lifestyle—a mock receipt shared while he was in pretrial detention—he appears to hold no resentment. Instead, he embraces the humour, even shedding a tear when reflecting on his financial mistakes.
Ochsenknecht has spoken openly about his desire to change after recent setbacks. The ad aligns with his public efforts to show growth, using self-deprecation to connect with audiences. Lidl’s Black Week campaign, released in November 2025, remains his only known collaboration with the brand so far.
The ad blends comedy with a practical lesson on saving money. Ochsenknecht’s involvement signals a shift in his public image, focusing on accountability and improvement. Lidl’s approach turns past controversies into a lighthearted call for financial awareness.
