He takes a jab at himself in a commercial - Jimi Blue Ochsenknecht stars in Lidl’s hilarious Black Week savings ad
Jimi Blue Ochsenknecht has teamed up with Lidl for a new Black Week ad that pokes fun at his past money troubles. The campaign, called the Lidl Savings Academy, shows the actor learning to budget—something he admits he wasn’t good at before. Alongside influencer Lina Baumann, he plays up his financial cluelessness in a light-hearted way.
The ad opens with Ochsenknecht guessing the price of a cordless drill at €8,000, only to discover it costs just €14.99. His exaggerated reaction highlights how out of touch he once was with everyday spending. At one point, he even sheds a tear, joking that he wishes he’d learned to save money sooner.
The campaign ties into Lidl’s Black Week promotions, blending humour with practical money advice. Ochsenknecht’s involvement adds a personal touch, framing his financial missteps as lessons for viewers. The ad is now running across the supermarket’s marketing channels.
