Jeweler Ara Vartanian and musician Swizz Beatz collaborate to create a blend of sharp silhouettes, artistic structures, and alluring jewels
In a unique fusion of art, culture, and innovation, Brazilian jeweller Ara Vartanian and American rapper and producer Swizz Beatz have joined forces to create a groundbreaking men's jewellery collection. The partnership, which began with a conversation about emeralds for Alicia Keys, has evolved into a creative collaboration that emphasises brooches and two-finger rings as key pieces.
The collection, characterised by "spiky silhouettes," "sculptural forms," and "seductive gems," blends Vartanian's signature geometric lines with Swizz Beatz's love for unconventional luxury. Every piece in the collection carries a personal narrative or symbolism, as Swizz Beatz asserts that "everything has meaning."
The creative process revolves around fusing precious metals and colored gemstones, with an emphasis on innovative brooches and two-finger rings. These designs push the boundaries of traditional masculine jewellery by introducing movement, asymmetry, and unexpected gem placements. The collaboration also employs a blend of traditional craftsmanship with modern, avant-garde techniques to achieve pieces that are both wearable and collectible.
The duo's shared commitment to innovation, meaning, and bold, masculine design is evident in the collection's contemporary heirlooms. The partnership has been visually documented through high-fashion editorial spreads and celebrity shoots, reinforcing their "of-the-moment" status in men's jewellery.
Notable pieces in the collection include the two-finger rings, which were challenging for Ara Vartanian due to concerns about comfort for men. A new technique was developed, inspired by the bridle of a horse, involving loose sides held together with loops, similar to the hoops in stirrups.
The collection also features various gems such as rubellites, emeralds, green tourmaline, tanzanite, Paraíba tourmaline, aquamarine, blue sapphire, garnet, ruby, and diamonds. The collaboration between Ara Vartanian and Swizz Beatz resulted in a men's fine jewellery collection with sharp, geometric designs that are both globally relevant and individually expressive.
Ara Vartanian found the collaboration with Swizz Beatz to be a joyful and creative experience, and the two struck up a friendship, which was solidified when they wore Vartanian's jewellery to the Grammys. The collaboration was initially halted due to Covid in 2019, but the duo revisited the project in 2022, and their first men's fine jewellery collection was born.
In conclusion, the Ara Vartanian and Swizz Beatz men’s jewellery collection breaks with convention, elevating brooches and two-finger rings to the forefront of contemporary menswear through a process of creative exchange, technical experimentation, and a commitment to meaningful design. Their partnership exemplifies how jewellery can serve as wearable art and a platform for cross-cultural innovation.
- The Ara Vartanian and Swizz Beatz men’s jewellery collection, with its focus on brooches, two-finger rings, and unique gemstones, showcases the fusion of lifestyle, fashion-and-beauty, and entertainment, as it incorporates personal narratives and symbolism, making a statement in the realm of celebrity-driven trends.
- The collaboration between Ara Vartanian and Swizz Beatz offers an innovative and expressive approach to men’s fine jewellery, blending fashion, art, and culture, providing a platform for cross-cultural innovation and setting new standards in the fashion world.
