"JB Smoove, famed comedian from 'Curb Your Enthusiasm', unveils humorous talent agency,modeled on traditional sitcom exchanges"
In a bid to revolutionize comedic advertising, JB Smoove, known for his role in HBO’s "Curb Your Enthusiasm," and Jarrod Moses, founder and CEO of United Entertainment Group, have joined forces to launch a new comedy-focused advertising agency called "The First Darrin."
The agency's name is inspired by Smoove's love for the classic television series "Bewitched" and its original character Darrin, symbolizing a blend of old-school inspiration and modern creativity.
The goal of "The First Darrin" is to revolutionize comedic advertising by creating entertaining and memorable commercials that capture viewers’ attention quickly with humor, aiming for a high density of laughs in short durations. Smoove emphasizes the importance of fast-paced comedy to engage multitasking audiences and bring fresh, creative energy to brand advertising.
The venture also seeks to capitalize on a market niche where about 50% of advertising copywriting is outsourced. With Smoove’s comedic talent combined with Moses’s strategic experience, they aim to dominate the comedic copywriting space within advertising.
JB Smoove's quick-witted, often unscripted style of comedic acting will be a key feature of the advertisements produced by "The First Darrin." Around 30% of all advertisements use comedy, and viewers are 50% more likely to make a purchase when exposed to a comedic ad than a non-comedic one.
The partnership between Smoove and Moses is focused on owning the comedic copywriting space in the advertising industry. Moses, who co-founded the New York Comedy Festival over 20 years ago alongside comedy champion Caroline Hirsch, brings a wealth of experience in the comedy industry to the table.
JB Smoove, best known for his role as Leon Black in HBO's "Curb Your Enthusiasm," plans to bring the same laughs he commands in his movies and television shows to the advertisements produced by "The First Darrin."
The duo recently sat down with Fox News Digital to discuss their new venture. They shared their plans to make "magic happen" by combining Moses' strategic and developmental abilities with Smoove's comedic genius. The unique venture aims to take over the comedic advertising space, with the duo's partnership and business plan for "The First Darrin" now coming to life.
JB Smoove fell in love with the character of the first Darrin from "Bewitched" and feels that the character gives him inspiration. He plans to continue the legacy of the first Darrin as a tribute to him.
With their combined talents and a clear vision, JB Smoove and Jarrod Moses are poised to make a significant impact on the advertising industry with "The First Darrin."
The new comedy-focused advertising agency, "The First Darrin," aims to revolutionize comedic advertising by creating entertaining and memorable commercials that blend old-school inspiration with modern creativity. JB Smoove, known for his roles in movies-and-tv like HBO’s "Curb Your Enthusiasm," plans to bring his comedic talent from the big screen and small screen to the agency, with celebrities like him playing a significant role in the ads produced by "The First Darrin."
