"JB Smoode, renowned comedian from 'Curb Your Enthusiasm', establishes comedic-centric agency, finding inspiration in the sitcom's familiar swap format"
JB Smoove, best known for his role as Leon Black in HBO's "Curb Your Enthusiasm," and Jarrod Moses, the founder and CEO of United Entertainment Group (UEG) and co-founder of the New York Comedy Festival, have teamed up to launch "The First Darrin." This new venture aims to revolutionize the advertising industry by harnessing the power of humor to enhance brand marketing.
The name "The First Darrin" is a nod to the classic TV series Bewitched, specifically referencing the original Darrin character. This fresh yet classic approach promises to bring a unique blend of comedy and modern marketing insights to the table.
Moses first noticed Smoove's potential in advertising during a White Claw campaign collaboration, calling him a "comedic genius." Smoove, with his quick-witted, unscripted style of comedic acting, will bring his recognized talent to the forefront in this new venture.
"The First Darrin" targets a niche in advertising where around 30% of ads currently use humor. Consumers are 50% more likely to purchase from comedic ads, making this a fertile ground for the new venture. Furthermore, with around 50% of the advertising industry outsourcing copywriting, "The First Darrin" aims to dominate the comedic copywriting space.
Smoove plans to deliver a certain amount of laughs per 30 seconds in the advertisements produced by "The First Darrin." The goal is to make the advertisements so entertaining that viewers will want to watch them even while doing chores.
Moses and Smoove started building the business plan for "The First Darrin" around the time of the festival's inception. Moses, who co-founded the New York Comedy Festival over 20 years ago with comedy champion Caroline Hirsch, brings significant comedy industry experience and strategic advertising acumen to the table.
Moses believes that "The First Darrin" has a good chance of winning in the comedic copywriting space due to the combination of stats, Smoove's comedic genius, and their ability to bring strategy and development. Smoove shares this optimism, stating that "The First Darrin" will show a different way of doing advertising, both creatively and in terms of following rules.
UEG is a partner in the venture, further strengthening "The First Darrin's" position in the industry. Smoove's love for the character of the first Darrin from "Bewitched" inspired him to continue the character's legacy in his new venture.
In essence, "The First Darrin" focuses on leveraging comedy as a strategic tool in advertising, positioned to disrupt an industry gap with a unique blend of talent and experience. Viewers can expect to see the fruits of this collaboration in the near future, as "The First Darrin" sets out to redefine the advertising landscape.
[1] Fox News Digital interview with JB Smoove and Jarrod Moses [2] AdWeek article on the rise of comedic advertising [4] Marketing Week article on the effectiveness of comedic advertising
Movies-and-TV and entertainment industries might be intrigued by JB Smoove and Jarrod Moses' new venture, "The First Darrin," as it aims to revolutionize brand marketing via the power of humor, much like comedic advertisements that are 50% more likely to persuade consumers to purchase. Celebrities, such as Smoove with his quick-witted, unscripted style, are expected to bring unique creativity to the field of comedic copywriting, a niche where 30% of ads currently utilize humor. As "The First Darrin" gears up to disrupt the advertising landscape, industry publications like Fox News Digital, AdWeek, and Marketing Week are likely to cover this innovative approach.
