Jaypore's 'Threads of Light' Campaign Celebrates Festive Spirit and Women's Strength
Aditya Birla Fashion and Retail's Jaypore has launched a festive campaign, 'Threads of Light', featuring prominent personalities like Shefali Shah, Bindu Subramaniam, Gita Prakash, and Anju Modi. The video for this campaign has been directed by Shreya Arora.
The campaign aims to celebrate the festive season and the strength of women. Each celebrity shares their personal festive story, highlighting the joy and togetherness that festivals bring. The video captures the essence of these stories, showcasing the beauty and diversity of India's festivals.
The campaign is a collaboration between Jaypore, Aditya Birla Fashion and Retail, and Threads of Light, a social initiative by Gita Prakash and Bindu Subramaniam. It is part of Jaypore's ongoing commitment to support and showcase Indian craftsmanship and culture.
The 'Threads of Light' campaign is a heartwarming celebration of festivals, women, and Indian culture. It brings together renowned personalities and initiatives to share stories of joy, togetherness, and the beauty of India's diverse festivals.
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