Japanese adaptation of "Marry My Husband" sets new record as Prime Video Japan's most-viewed television series
The Japanese adaptation of the popular Korean drama "Marry My Husband" has made a splash on Amazon Prime Video Japan, breaking viewership records and resonating authentically with local viewers.
The series, produced by Studio Dragon, Jayuro Pictures, Shochiku, and CJ ENM Japan, offers a unique reinterpretation of the original story. Unlike the Korean version, where the male lead plays a more active role, the Japanese adaptation empowers the protagonist Misa, played by Fuka Koshiba, to take charge of her fate.
This distinctive approach, coupled with engaging character visualization, narrative elements focusing on confrontation scenes and shifting attention, and a production style that aligns with Japanese drama conventions, has made the series stand out.
Keisuke Oishi, head of Amazon Prime Video Japan's local content division, praised the series, acknowledging it as a collaborative effort between creators from Korea and Japan. The series premiered on June 27, 2025, and within its first 30 days, it drew the largest audience in Japan.
As of Thursday, the drama is ranked No. 1 on Prime Video's Top 10 chart in Japan, a testament to its success. Takeru Sato plays Wataru Suzuki in the Japanese adaptation, adding to the series' appeal.
Son Ja-young, executive producer at Studio Dragon, expressed her delight at the series' success, stating that it serves as an opportunity to show that K-dramas can evolve in diverse ways, transcending cultural and regional boundaries. She believes that the Japanese adaptation resonates authentically with local viewers, and it's a testament to the adaptability of K-dramas.
The series' success on Amazon Prime Video Japan is based on data provided by the streaming platform. It has broken a viewership record for Amazon Prime Video Japan, making it the platform's most-watched series. The timing and pacing typical of Japanese drama production, such as the four-episode structure, have effectively developed characters and story arcs, maintaining viewers' engagement.
The Japanese cultural context, such as the setting and local social nuances, also aligns well with the audience's sensibilities, further amplifying relatability and success. While direct information on Amazon Prime Video Japan's role was not detailed, the accessibility and platform availability on Amazon Prime Video Japan likely contributed to reaching a wide audience.
TikTok commentary highlights that the Japanese version 'outshines' the Korean one, attributing success to storytelling differences and production style. The series' success seems linked primarily to narrative adaptation choices, pacing aligned with Japanese drama conventions, and character-driven storytelling, making this version stand out among multiple adaptations.
This Japanese adaptation of the popular series "Marry My Husband," available on Amazon Prime Video Japan,fall under the category of 'movies-and-tv' and 'entertainment'. The unique reinterpretation of the series, which features a more empowered female lead, Misa, played by Fuka Koshiba, has resonated authentically with local viewers.
The series' success, driven by its distinctive approach, engaging character visualization, and narrative elements appealing to Japanese audiences, has made it the most-watched series on Amazon Prime Video Japan, making it a standout example in both Korean and Japanese adaptations.
