Jaguar Land Rover복원 US 자동차 출출 등에 해외장인요금 문제 있음에도 불구하고 수출 재개
Jaguar Land Rover has put its foot back on the gas in the US market, shipping cars stateside after a month-long hiatus prompted by President Trump's trade war. The first batch of vehicles set sail from the UK on Wednesday, according to The Times.
The British automaker hit the brakes on deliveries across the pond on April 7 amid Trump's announcement of a 25% levy on foreign-manufactured vehicles. The company remained tight-lipped about the move to restart exports, with a spokesperson noting, "The US is an important market for JLR's luxury brands, and 25% tariffs on autos remain in place."
Former relief measures unveiled by Trump on Tuesday still left foreign carmakers in a hairy situation, as car imports were excluded from his 90-day pause on 'Liberation Day' levies. The global automaker industry has been scrambling in response, with several firms withholding guidance for the year ahead amid uncertainty caused by the Trump tariffs. This list includes Mercedes-Benz, Stellantis, and most recently Chevrolet owner General Motors.
According to Russ Mould, investment director at AJ Bell, the automotive space is struggling to swallow another layer of problems caused by these tariffs, which adds to existing challenges in the industry. The latest trade drama comes at a time when manufacturers are already grappling with the headache of transitioning to electric vehicles (EV).
The pressure is on for automakers like Jaguar Land Rover to make long-term plans in the EV market amid ever-changing policy landscapes. The company, committed to its U.S. market and brand strength, will likely focus on adapting to trade dynamics and ensuring compliance with U.S. regulatory standards while innovating in EV technology to maintain competitiveness.
As for the future of manufacturing, analysts predict that trade tensions could prompt automakers to reconsider their global strategies, potentially leading to a shift in EV production locations. Jaguar Land Rover might even lean into increasing U.S.-based production to mitigate tariff costs.
All in all, the trade tensions between the US and global automakers, particularly Jaguar Land Rover, underscore the need for agility in the face of a dynamic trading environment. Caught between shifting trade policies and the transition to EVs, these companies must balance long-term investments in EV manufacturing with strategic adaptations that ensure a competitive edge in the U.S. market.
- As a response to the continuing trade tensions, Jaguar Land Rover might consider adjusting its EV production locations to decrease tariff costs, demonstrating the necessity for automakers to be agile in a volatile trading environment.
- The pressure on automakers like Jaguar Land Rover to make long-term plans in both the EV market and adapting to trade dynamics also includes balancing costs associated with taxes on vehicles, such as the 25% tariffs currently in place.
