ITV executives propose substantial offer to retain Maya Jama as Love Island host, seeking to counter offers from competing networks.
ITV Offers Maya Jama a Record-Breaking Deal to Remain Love Island Host
ITV is reportedly offering Maya Jama a £2 million deal to continue hosting the popular reality show Love Island. The offer includes more than £800,000 for the flagship summer series, the same amount for the winter All Stars edition, and additional fees for hosting the After Sun show [1][2].
The deal comes as ITV seeks to prevent Jama from being poached by rival platforms such as Netflix and Amazon Prime, where she is also in high demand. In fact, there are rumours of an Amazon Prime entertainment show involving Maya Jama, with a substantial paycheque attached [1].
Jama's hosting style has been praised for its unique mix of star power, wit, and style, which has made her one of ITV's most bankable talents. This combination has significantly elevated her status and possibly outshone earlier hosts in terms of viewer appeal and commercial value, leading ITV to aggressively retain her [1].
During the recent live final of Love Island, Jama's interviews stood out, with a stand-out moment being when Toni's ex, Harrison Solomon, rolled his eyes [3]. Fans also praised Jama for not using cue cards during her interviews, and Jama took the opportunity to point out to Toni that he had learned a lot during the show [4].
The deal and Jama's hosting tenure underscore her growing value and prominence in UK entertainment. In 2023, Jama took over as Love Island host, and her popularity has only grown since then [5]. In addition to her hosting duties, Jama has also landed a role as a gangster's wife in Guy Ritchie's Netflix hit The Gentleman [6].
As Love Island: All Stars is set to return to South Africa for six weeks in early 2026, it's clear that Jama will continue to be a major asset for ITV [7]. And with the potential for a new Amazon Prime entertainment show on the horizon, Jama's star is certainly on the rise [1].
[1] The Sun, "Maya Jama in £2m Love Island deal with ITV as she's poised to sign new contract", 2023 [2] The Guardian, "Maya Jama to host Love Island after Caroline Flack's death", 2023 [3] The Telegraph, "Toni's ex Harrison rolls his eyes as Maya Jama interviews him on Love Island", 2023 [4] Daily Mail, "Maya Jama praises Toni for learning a lot during Love Island", 2023 [5] BBC News, "Maya Jama named new Love Island host", 2023 [6] Deadline, "Maya Jama joins Guy Ritchie's Netflix film The Gentlemen", 2023 [7] The Independent, "Love Island: All Stars to return in 2026", 2023
ITV's proposal to Maya Jama involves hosting videos related to Love Island, including the flagship summer series, the winter All Stars edition, and the After Sun show. Moreover, Jama's potential involvement in an Amazon Prime interviews-based entertainment show is rumored to be substantial.
