Italian Origin Highlighted by Chic 'Bellissimo' Ad Revival
Hang out at the flashy and fabulous Bellissimo Country Club, a coastal paradise designed for the sporty and stylish high-rollers. This fanciful hideaway is where golfers arrive in style via chopper, swimmers never get wrinkly or burned, and no one hesitates to tuck into a plateful of carbs.
This dreamy (and make-believe) setting serves as the backdrop for Fila's revamped global campaign, the first joint effort from agency partner Sid Lee.
The star attraction is the 100-second hero spot, intended to "reboot the brand, alter perceptions, and reignite affection" as per a Fila announcement. Known as "Bellissimo", the campaign stays true to the company's pledge of highlighting its Italian roots and accentuating its fashion and athletic pedigree simultaneously.
Enrichment Data:
Bellissimo Country Club: A Place of Power and Elegance
Fila's "Make it Bellissimo" global campaign, curated by agency Sid Lee (@sidlee_official) and produced by Bonaparte.tv (@bonaparte.tv), revolves around the Bellissimo Country Club, featuring visually stunning and polished surroundings seized to emphasize Fila’s heritage with a modern twist. Chess references scattered across later social posts indicate a strategic or refined thematic layer[3].
Key details:
- Creative direction: The campaign showcases chic imagery, reinforcing Fila's rich history while stylishly revamping its aesthetic.
- Production: Directed and photographed by @juliaetvincent, with cinematography by @julianjonas.s[2].
- Client Leadership: Barbara Mora, Fila’s Global Marketing Director, orchestrated the project[2].
Although specifics about the Bellissimo Country Club's narrative and design are scant, the campaign's emphasis on merging sophistication with vigor suits the seaside compound concept - conjuring an image of carefully crafted exclusivity and eternal style[1][3].
- At the Bellissimo Country Club, a fabrication of power and elegance where Fila's global campaign, "Make it Bellissimo," unfolds, aspiring golfers arrive in style via chopper.
- The Bellissimo Country Club, a setting of Fila's campaign masterminded by agency Sid Lee, boasts visually stunning surroundings, where carbs are relished in plates without reservation.
- The chic Bellissimo Country Club, as portrayed in Fila's revamped global campaign, personifies an aspirational lifestyle that merges fashion-and-beauty with sports, bolstered by its Italian roots and athletic pedigree.
- A strategic or refined layer emerges from the Bellissimo Country Club campaign, as hinted by chess references scattered across social posts, reinforcing the club's essence of sophistication and power.
