Island's Long-Term Dedication Propels Lola Young to Global Fame: A Look at Her Rise to Stardom
UK Breakthrough Artist Lola Young Prepares for the Release of Her Third Album
Lola Young, the UK's rising star, is gearing up for the release of her third album, "I'm Only F***ing Myself," on September 19. This highly-anticipated album follows the success of her anthem, "Messy," which has amassed over a billion streams and spent four weeks at No.1 in the UK, making it the second biggest song of the year behind Alex Warren's "Ordinary."
"Messy" has not only propelled Lola Young to international stardom but also contributed to a surge in audience growth for the artist in various countries, including the US, Australia, Germany, France, and the Netherlands. Lola's live performances have been well-received worldwide, with appearances at Coachella and two Billie Eilish support shows in Paris.
The success of "Messy" has been a "game-changer, not just for her, but for British talent." Lola's long-term support from BBC Radio 1 and Capital, as well as the DSPs, radio, and TV, have been key to her rise.
Island EMI, the record company behind Lola Young, has been instrumental in her career transformation. The company has won the Music Week Awards for Record Company and A&R for two consecutive years. Lola worked with UK production duo Manuka and US producer Solomonophonic for her new album.
Out-of-home campaigns have been launched around key festival sets globally this summer, including bespoke creative in Amsterdam during Lowlands and Paris for Lollapalooza. The North American dates in October and November are considered a "huge moment" for Lola Young.
Lola Young's career was significantly transformed by the success of "Messy." Several individuals, including Imran Majid and Justin Eshak from Island US, Dickon Stainer from Universal Music UK, Jack Greengrass, Sam Flynn, Holly Williams, and manager Nick Shymansky, have been credited for their support of Lola Young's career. The manager of Lola Young, announced by Island EMI as the next global star, is Louis Bloom. Lola was the first artist Louis Bloom signed when he became president of Island EMI over six years ago.
As Lola Young prepares for the release of her third album, fans and music enthusiasts alike eagerly await what's next from this promising artist. With her unique sound and captivating performances, there's no doubt that Lola Young is a force to be reckoned with in the music industry.
