Irish MMA fighter Conor McGregor expresses his thoughts on Paramount's fresh $7.7 billion agreement:
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Conor McGregor, the undisputed king of pay-per-view (PPV) in the Ultimate Fighting Championship (UFC), is set to make his comeback to the UFC ring in the summer of 2026. The venue for his highly-anticipated return will be the White House tournament.
McGregor's upcoming fight will mark his first appearance in the UFC since an unspecified date. Despite suffering losses in his last two fights against Dustin Poirier, McGregor's draws have remained impressive. Two of these losses are among the top 3 highest grossing UFC events, with UFC 264: McGregor vs. Poirier 3 and UFC 202: McGregor vs. Diaz 2 making it into the top 5 UFC PPV events of all time.
In total, McGregor has headlined the most successful UFC events, generating over 12 million PPV buys across all his fights. UFC 229: McGregor vs. Khabib Nurmagomedov, the highest MMA PPV ever, tops the list with 2.4 million PPV buys. UFC 264: McGregor vs. Poirier 3 and UFC 202: McGregor vs. Diaz 2 follow closely, with exact numbers yet to be specified for their positions in the top 5.
Despite his high-profile defeats, McGregor has maintained elite PPV draw power. His losses have not significantly diminished his ability to pull in record PPV buys in UFC fights. However, his appeal in boxing peaked with the 2017 Mayweather fight, where he lost but still drew massive attention, with over 5.3 million buys.
Recently, McGregor shared his record statistics on social media, celebrating the culmination of an entire era in UFC. His post included the phrases "Only McGregor" and "Long live the Irish king," underlining his confidence and pride in his achievements.
The UFC has also announced a transition to exclusive streaming on Paramount+, providing fans with a new platform to witness McGregor's return to the UFC ring. With the White House tournament set to be the venue for his comeback, fans can expect another historic event in the career of the biggest pay-per-view draw in MMA history.
[1] [Source for UFC 229 PPV buys] [2] [Source for McGregor's boxing appeal and Mayweather fight PPV buys] [3] [Source for McGregor's overall PPV buys and dominance in UFC PPVs]
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