Investment round announced by Strive Gaming for accelerated growth aspirations in the United States
OpenBet and Strive Gaming Announce Strategic Partnership in U.S. Player Account Management Market
In a significant move for the U.S. online betting industry, OpenBet, a global sports betting powerhouse, and Strive Gaming, a leading Player Account Management (PAM) platform, have announced a strategic partnership. This partnership aims to offer a more comprehensive solution to operators in the complex U.S. regulatory environment.
Strive Gaming's PAM offering, designed specifically for U.S. facing operators, brings speed to market, competitive features, and functionality, as well as integrations to a wide range of content providers. The platform-agnostic solution will retain its deepest integration with OpenBet, driving future expansion opportunities.
OpenBet, with its strong position within the U.S., holds several leading brands that trust its technology, content, and services to power their retail and digital offerings. The investment by OpenBet deepens the collaboration between the two companies and brings their leading platforms to market as a fully-integrated solution.
The combined offering includes player protection and regulatory compliance features from Neccton, which OpenBet acquired in 2023. This partnership will provide increased commercial opportunities for both organizations across North America, including in newly operating tribal markets.
Jordan Levin, CEO of OpenBet, expressed his excitement about the investment, stating it unlocks major new opportunities and bolsters OpenBet's position as a global industry leader. Max Meltzer, CEO of Strive Gaming, also expressed confidence in Strive Gaming's potential to become a leader in the U.S. online betting industry over the coming years.
The investment round for Strive Gaming was led by OpenBet, with participation from Knutsson Holdings AB, Astralis Capital Management LP, and Betsson AB, the global gaming operator that was a seed investor in Strive Gaming's exponential growth.
This strategic partnership between OpenBet and Strive Gaming is expected to enhance player management, compliance, and user experience for operators using OpenBet's platform. The partnership will benefit both companies, with OpenBet expanding its capabilities in player account management and Strive Gaming gaining access to OpenBet’s extensive operator network and U.S. market presence, accelerating its growth and adoption.
Sports betting is set to get more streamlined with this strategic partnership between OpenBet and Strive Gaming, focusing on the U.S. Player Account Management (PAM) market. Operators that use OpenBet's platform can look forward to improved player management, compliance, and user experience, thanks to the combined offerings from both companies.
