Consumer Slump Slows Down Intersport Retailers - Intersport Eyes €6 Billion in Sales by 2030 Despite Market Challenges
Intersport has set ambitious targets for the next five years. The sporting goods retailer aims to nearly double its daily sales and acquisitions to €6 billion by 2030, capturing around 30% of the market.
Despite a slight dip in recent performance, the company remains optimistic about future growth. CEO Alexander von Preen has highlighted major sporting events in 2026 as a key driver for the coming year.
Intersport's sales revenue held steady at €3.46 billion in the 2024/25 fiscal year. However, this figure marked a small decline of just over 1% compared to the record sales of 2022/23. The company's performance trailed slightly behind the wider news, affected by weak consumer demand and strong competition.
Despite these challenges, the retailer has been expanding its physical presence. Since 2023, Intersport has opened 56 new stores. CEO von Preen now expects to surpass the initial goal of 100 new locations in Germany by 2030. Many of these will be large-format stores aimed at budget-conscious families and price-sensitive customers. The company's financial health appears robust. Its CFO described the latest results as 'very strong', outperforming the previous year's figures. Looking ahead, von Preen has expressed confidence in a successful 2026, though no specific companies were named in relation to this optimism.
Intersport's strategy focuses on expansion and increased market share. By 2030, the retailer plans to reach €6 billion in daily sales and control 30% of the sector. The company's growth will depend on new store openings and capitalising on upcoming sporting events.
