Inter's official title sponsor is now Socios.com, with the club's fan token being $INTER.
In a strategic move to expand its global brand presence, Inter Milan has announced Socios.com as its new title sponsor, replacing Pirelli. This partnership is expected to bring Inter around €20 million per season, according to reports[1]. The partnership aligns with Inter's aggressive global marketing and commercial growth strategy, leveraging their large international fanbase and digital presence to attract prominent commercial partners[1][2].
Meanwhile, London's Arsenal has also joined the fan token bandwagon, announcing the release of its own fan token. However, the expected revenue from this partnership is not disclosed. The fan token of Arsenal has not been named yet, unlike Inter's, which will be called $INTER[1]. It's important to note that Arsenal's fan token development is a separate initiative from Socios.com's title sponsorship of Inter.
Interestingly, Arsenal's fan token announcement follows Milan's 'Inter' partnership with Chiliz. The issuance and management of Arsenal's fan token details are yet to be specified, while the Socios.com app will issue a fan token for Inter.
The partnership with Socios.com for Arsenal's fan token has not been formally announced. As for Inter, their total commercial revenues were reported to be approximately €112 million in 2024, with Socios.com as an important major partner. However, the precise value of the Socios.com sponsorship per season is not publicly disclosed[2].
In summary:
- Significance: The sponsorship aligns with Inter Milan’s aggressive global marketing and commercial growth strategy, leveraging their large international fanbase and digital presence to attract prominent commercial partners like Socios.com[1][2].
- Revenue: The club’s total commercial revenues were around €112 million in 2024, with Socios.com as an important major partner, but the precise value of the Socios.com sponsorship per season is not explicitly available[2].
[1] Source: Inter Milan Secures Socios.com as Title Sponsor
[2] Source: Inter Milan's Commercial Revenue Report 2024
Sports teams in Europe are leveraging digital platforms to boost their commercial growth and attract major partners. Football clubs such as Inter Milan, with the partnership with Socios.com, and Arsenal, planning their own fan token, are showing a shift towards engaging fans in new ways beyond traditional sports sponsorships. While Inter's fan token earnings are estimated at around €20 million per season, the expected revenue from Arsenal's fan token partnership remains undisclosed.
