International Customers to Dominate ISM and Private Label Middle East Trade in 2025
The Dubai World Trade Centre played host to a vibrant gathering of the global food and beverage industry as the ISM Middle East and Private Label Middle East 2025 events took place. The three-day event aimed to forge high-value business connections to accelerate international growth.
Among the numerous exhibitors, Prestige-96 showcased their latest offering, Prestige Wellness Biscuits with Probiotics. These biscuits, a fusion of wholesome oats, creamy yogurt, and live cultures, bring functional gut health benefits to indulgent snacking. With 58% of global consumers craving snacks more than meals, these health-conscious treats are poised to make a significant impact.
In a unique twist, Amos unveiled the TastySounds Audio Lollipop. This innovative product delivers a multi-sensory experience, pairing a sugar-free blueberry lollipop with electronic music via bone conduction.
Dolcetto entered the scene with their zero-sugar coffee syrup, adding another health-conscious option to the mix.
Daymon International supported Talabat Mart with captivating visuals to reflect its market personality in its new private label. Talabat Mart, an online food ordering's private label, has grown to include 550 items across 7 MENA markets in just two years. Anna Szarecka, Private Brand and Imports Manager, MENA, Talabat, discussed the importance of creating a virtual brand that communicates quality and credibility to customers.
Ross LifeScience USA Incorporated launched their patented E-BAST platform, a range of patented herbal insecticide products. However, further information about the company presenting this new product was not available.
Private Label Middle East attracted a wave of new and exciting exhibitors each year. Mina Georges, VP Operations of Mamiba Cosmetics, developed special formulas and product lines for the event.
The events also attracted global retailers, distributors, and top buyers. Notable connections were made between Ahmed Odeh, Owner of JA Chocolate Factory, and Feruz Rakhmatullaev from the UAE Office of the Ministry of Investment of Uzbekistan, as they explored potential chocolate exports between the UAE and Uzbekistan.
Vishal Das, Vice President of Group Category at Big Basket, underscored the importance of attending ISM Middle East 2025 to stay updated on trends and potential global phenomena.
Nadar Saigol, Managing Director of SMITHS Saigol & Gulf, emphasized the importance of maintaining brand image in product development.
In conclusion, the ISM Middle East and Private Label Middle East 2025 events showcased a plethora of innovative products and provided a platform for valuable business connections in the food and beverage industry.
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