Insta360 collaborates with adaptive racing driver Lance Fenderson, who challenges the world's treacherous hill climb utilizing solely his upper torso.
In the world of adaptive sports, the 2025 Pikes Peak International Hill Climb saw a remarkable collaboration between Insta360 and para-athlete Lance Fenderson. The partnership, which provided financial backing, technical support, and storytelling tools, saw Insta360's advanced 8K 360 cameras, specifically the Insta360 X4 for training and the X5 for capturing the race from a unique first-person perspective.
Lance Fenderson, who was paralyzed from the chest down in 2019, defied his physical challenges to compete in this demanding 12.42-mile, 156-turn course, using only his upper body to control the car. Insta360's cameras were instrumental in helping him analyze and refine his driving performance and share his inspiring story with the world.
Mike Harris, a photographer and writer with a background in photography and experience as a technician editor and deputy editor on several photography magazines, was also involved in this project. He shared insights about Insta360's collaboration with Lance Fenderson, providing a unique perspective on the partnership.
Regarding a collaboration with the High Fives Foundation, the search results do not explicitly mention a partnership involving Insta360, Lance Fenderson, and that nonprofit. However, there is an allusion to a broader strategic relationship with a leading nonprofit in adaptive sports, but the High Fives Foundation is not explicitly named in the results available.
Lance's comeback to Pikes Peak was a testament to his resilience and adaptive racing innovation. With Insta360's support, he was able to document his journey in immersive 360-degree footage, offering a unique and inspiring perspective on the world of adaptive sports.
Max Ritcher, co-founder of Insta360, expressed his excitement about sponsoring Lance Fenderson in his return to Pikes Peak, stating that Insta360 loves backing people with powerful stories to tell, and Lance's story is one of them.
Lance's quote: "The mountain wants you to mess up, but for me, overcoming adversity - that's what's made me who I am."
Lance's racing career has been nothing short of impressive. He won all four BMW CCA races and was awarded the Spirit of Club Racing Flag in his debut race weekend. His participation in the Pikes Peak International Hill Climb was a testament to his determination and adaptability, making him an ideal candidate for Insta360's sponsorship and partnership.
[1] Source: Insta360 Press Release [2] Source: Lance Fenderson's Personal Blog [4] Source: Mike Harris' Article on TechRadar
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