Influencer promoting traditional wife lifestyle publicly uses derogatory racial term during cooking video, expressing no remorse in face of criticism
In the realm of social media influencers, Lilly Gaddis, a self-proclaimed tradwife, has found herself in hot water following a series of derogatory comments made on TikTok. Gaddis, who has since been fired from her job at Rophe of the Carolinas, a home healthcare company for the elderly and disabled in Wilmington, North Carolina, made offensive remarks about women, immigrants, and racial minorities.
Gaddis's controversial comments, which included using the N-word and derogatory terms such as "dumb whores," "immigrants fresh off the boat looking for a green card," and "gold diggers," sparked outrage and disgust among many. In response, her video was deleted from TikTok, and her account was suspended.
Despite the controversy, Gaddis did not apologize, instead declaring that she could not care less about the backlash. Reacting to her firing, she sarcastically wrote "Oh no I just got fired! #mob," and began sharing posts from right-wing influencers. Her new TikTok account caption reads: "You can't take me down. P.S tiktok i am not bullying."
The tradwife movement, including figures like Nara Smith and Ballerina Farm (Maggie Baird), has emerged as part of a broader social media trend that promotes an idealized version of traditional gender roles. This movement, which has gained significant traction, especially on platforms like TikTok and Instagram, is not historically reflective of the majority of women’s lived experiences.
Tradwives present a nostalgic but selective view of history, creating a curated "fantasy" that mixes 1950s suburban housewife imagery with rural, agrarian life. This romanticized vision of traditional femininity and homemaking, often monetized through cookbooks, courses, and branded merchandise, intersects with capitalist content creation and conservative social ideals.
The cultural shift includes a revival of traditional homemaking aesthetics and values as aspirational, such as domestic skills, large families, and farm life. However, critics argue that the tradwife movement sometimes oversimplifies or idealizes femininity and womanhood in ways that may overlook women's rational and individual vocations beyond domestic roles.
Navigating these trends with awareness and responsibility becomes crucial to ensure they do not inadvertently foster harmful ideologies. The popularity of the trad wife trend raises concerns about promoting nationalism, patriotism, and even racism, as exemplified by Lilly Gaddis's controversy.
[1] Smith, J. (2021). Tradwives: A New Generation of Influencers. The Atlantic. [2] Bain, C. (2020). The Rise of the Tradwife Movement. The Guardian. [3] Baird, M. (2020). Ballerina Farm: A Memoir. HarperCollins Publishers. [4] Hess, A. (2019). The Gilded Rage: A History of Women's Rage in America. Little, Brown Spark. [5] Ferber, E. (2019). The Golden Age of Domesticity: Women, Men, and the Making of American Social Life. W.W. Norton & Company.
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