Inevitable postponement of justice remains the norm in the Philippines
Organizing a Website for Optimal User Experience and SEO
In the realm of web design, a well-structured website is essential for both user experience and search engine optimization (SEO). This structure is often hierarchical, starting with broad main categories (top sections) and branching into more specific subcategories (sub-sections).
The top sections, or main categories, are the primary topics or areas the website covers, ideally around 5-7 main categories that are broad yet clear. These sections provide an overview of the website's content, serving as a guide for users navigating the site.
For instance, a news website might have the following top sections:
- Home
- Politics
- Crime/Courts
- Public Health
- Weather
- World
- Features
- Opinion
- Editorial
- Columns
- Business
- Corporate
- Economy & Trade
- Stocks
- Banking & Finance
- Energy
- Agri & Mining
- IT & Telecom
- Transport & Tourism
- Sports
- Showbiz
- Lifestyle
- Spotlight
- Special Pages
Each of these top sections can then be further divided into more specific subcategories, or sub-sections. These sub-sections break down each main category into more specific topics related to the broader subject.
For example, the Special Pages section could be further divided into:
- Technology
- On the Road
- Real Estate
- Environment and Sustainability
- Binondo
- Transport
- Gallery (Photos, Videos)
- Pets
- Pop.Life
This organization aids both users and search engines by clearly defining relationships between sections and sub-sections. Navigation menus and breadcrumbs mirror this structure to aid user understanding and site navigation.
In web URL terms, subdomains can indicate broad sections of a website (e.g., blog.example.com), while the path after the domain often reflects the subsection hierarchy (e.g., example.com/services/consulting).
In summary, the top sections are the highest-level categories (main menu items or primary headings), and sub-sections are their nested subdivisions, organized clearly with heading tags (H2, H3, H4...) and reflected in site navigation and URL structure to optimize usability and SEO.
[1] Moz: A Beginner's Guide to Website Architecture [2] Yoast: The Importance of URL Structure for SEO [3] Google: Site Structure and SEO [4] Search Engine Land: The Importance of Site Architecture for SEO [5] SEO Tribunal: How to Improve Your Website Architecture for SEO
- To further enhance user experience and SEO, a news website could categorize its content under sections such as 'Politics' and 'General-News' within the 'Home' section, ensuring these topics are easily accessible and efficiently indexed by search engines.
- As a user navigates the news website, they might find sub-sections such as 'International Politics' and 'Domestic Politics' under the 'Politics' section, or 'Local News', 'National News', and 'World News' under the 'General-News' section, thereby divisding the broad categories into more specific topics.
