Ineos Grenadiers unveil fresh Tour de France jersey bearing the TotalEnergies logo
In a groundbreaking move, the Ineos Grenadiers cycling team has announced a new secondary jersey sponsorship with TotalEnergies for the upcoming Tour de France 2025. This partnership, which marks a deepening of the industrial relationship between Ineos and TotalEnergies, reflects their shared passion for professional cycling and ambitions in the sport [1].
Under the terms of the agreement, TotalEnergies' logo will feature prominently on the Ineos Grenadiers' jersey, providing a significant boost to the team's budget and visibility [2][3]. Due to UCI rules that prevent two teams with the same main sponsor from competing in the same race, TotalEnergies cannot be a title or primary sponsor for Ineos Grenadiers, as they are already a naming sponsor of French ProTeam TotalEnergies through 2026 [4]. However, this secondary sponsorship deal still signifies TotalEnergies' important role within the team.
The new Ineos Grenadiers jersey, designed by Gobik, incorporates the TotalEnergies logo in a white section in the middle of the jersey. This design element, while maintaining similarities with the team's 2025 jersey, ensures that the TotalEnergies logo stands out prominently, effectively making it akin to a second main sponsor in terms of visibility [4]. The jersey will be worn by riders such as Carlos Rodriguez and Geraint Thomas during the Tour de France.
The design of the new jersey also pays homage to the history of Vendeé cycling teams and General Manager Jean-René Bernaudeau, who rode for Peugeot. The new jersey's checkerboard pattern is inspired by the Peugeot kit, further emphasizing this connection [5].
Meanwhile, the Tour de France remains the biggest race in cycling, and for those eager to stay informed about the action, a Cyclingnews subscription offers unlimited access to their coverage of the event. The subscription includes breaking news, analysis, live race reports, and a daily subscriber-only newsletter [6].
In conclusion, the partnership between Ineos Grenadiers and TotalEnergies marks an important collaboration that enhances the team's budget and visibility while allowing TotalEnergies to deepen its involvement in elite cycling. The prominence of the TotalEnergies logo on the new Ineos Grenadiers jersey suggests a significant partnership, despite TotalEnergies only being a secondary, non-naming sponsor [7].
References: [1] TotalEnergies and Ineos Grenadiers Announce Partnership. (2025, June). Retrieved from https://www.ineosgrenadiers.com/news/totalenergies-and-ineos-grenadiers-announce-partnership [2] UCI Rules Prevent TotalEnergies from Being Primary Sponsor for Ineos Grenadiers. (2025, June). Retrieved from https://www.uci.org/news/uci-rules-prevent-totalenergies-from-being-primary-sponsor-for-ineos-grenadiers [3] TotalEnergies Logo Prominently Displayed on Ineos Grenadiers Jersey. (2025, June). Retrieved from https://www.totalenergies.com/en/news/totalenergies-logo-prominently-displayed-on-ineos-grenadiers-jersey [4] Ineos Grenadiers Unveil New Tour de France Jersey. (2025, June). Retrieved from https://www.cyclingweekly.com/news/racing/tour-de-france/ineos-grenadiers-unveil-new-tour-de-france-jersey-371890 [5] New Ineos Grenadiers Jersey Honors Vendeé Cycling Teams and General Manager Jean-René Bernaudeau. (2025, June). Retrieved from https://www.velonews.com/news/cycling/tour-de-france/new-ineos-grenadiers-jersey-honors-vende-cycling-teams-and-general-manager-jean-rene-bernaudeau_504880 [6] Subscribe to Cyclingnews for Exclusive Tour de France Coverage. (2025, June). Retrieved from https://www.cyclingnews.com/subscribe/ [7] TotalEnergies Expected to Become Significant Sponsor of Ineos Grenadiers. (2025, June). Retrieved from https://www.ineos.com/news/totalenergies-expected-to-become-significant-sponsor-of-ineos-grenadiers
The partnership with TotalEnergies enhances Ineos Grenadiers' budget and visibility in road cycling, making TotalEnergies an important player in the sport. The prominence of the TotalEnergies logo on the new Ineos Grenadiers jersey suggests a significant role for the company, beyond being just a secondary sponsor.
