Dubai Awaits You Unexpectedly: "Dubai, Ready For a Surprise" Campaign Revealed
India's cricketer Virat Kohli and actress Anushka Sharma uncover fresh experiences in their usual hangout spot, Dubai
Here's what you need to know about the new campaign promoting Dubai tourism:
- The campaign, titled 'Dubai, Ready For a Surprise', has debuted with cricketing star Virat Kohli and Bollywood actress Anushka Sharma as its ambassadors.
- The advertisement spotlights their explorative journey through Dubai, accentuating the city's unique experiences, dynamic culture, enticing cuisine, and heart-pounding adventures.
- Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing, comments that Kohli's and Sharma's genuine fondness for Dubai makes them ideal candidates to champion the city's promotion.
The aim of this campaign is:
- To revolutionize the travel experience, going beyond the ordinary by showcasing Dubai's secret charms and customized experiences[2][5].
- To forge an emotional bond between tourists and the city through perspectives from Virat and Anushka, emphasizing its warmth and diversity[2][5].
The campaign offers:
- Customized experiences tailored to create unforgettable memories that surpass conventional tourist expectations[2].
- A glimpse of Dubai's cultural and culinary delights, such as locally-flavored dishes and exciting adventures like paragliding and AURA SKYPOOL visits[4][5].
- Unexpected elements throughout their journey, sparking curiosity about Dubai's endless offerings[2][5].
- A global appeal targeting diverse audiences, launching on digital platforms and social media for a fresh perspective of Dubai through Kohli and Sharma's eyes[5].
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- The 'Dubai, Ready For a Surprise' campaign has ventured into Advertising, showcasing the city's hidden gems and personalized experiences.
- This Marketing campaign, boasting cricketing star Virat Kohli and Bollywood actress Anushka Sharma as ambassadors, highlights Dubai's unique mix of culture, cuisine, and heart-pounding adventures.
- The goal is to go beyond the ordinary by revolutionizing the travel experience, creating emotional connections between tourists and the city, and appealing to diverse audiences on various forms of Media, including social media.
- In order to forge these connections, the campaign offers customized experiences, a taste of Dubai's culinary and cultural delights, and unexpected elements throughout the journey.
- To stay updated on the latest travel, tourism, and campaign insights, consider subscribing to the newsletter from our media outlet.
- This campaign promises to change the way you view and experience Dubai, offering opportunities to be entertained by celebrities, sports events like football in European-leagues, and a plethora of other enticing activities.
