Indiana grants sports betting access to Jake Paul's Betr company
Betr strikes a deal with the Eastern Band of Cherokee Indians to venture into the sports wagering scene in Indiana, partnering with Caesars Southern Indiana. This equity-based agreement makes EBCI Holdings a significant stakeholder in microbetting company, Betr, with the potential to expand into states where EBCI Holdings owns properties.
In a similar move, Betr entered Ohio through an agreement with the Hall of Fame Resort & Entertainment Company. Founder and CEO of Betr, Joey Levy, expressed enthusiasm about this alliance, stating that it allows the company to undergo the licensing process with the Indiana Gaming Commission.
Launched in August, Betr was established under the leadership of Joey Levy and Jake Paul, a popular social media influencer. Their California-based company raised $50 million in funding, with the majority going towards initiating the series A funding round.
Jake Paul continues to make waves in the boxing world, improving his record to 6-0 after defeating former UFC champion Anderson Silva in an eight-round fight.
Caesars Southern Indiana, currently the only casino in the state without a mobile skin, stands to gain from this partnership. With 15 mobile options available for Indiana bettors, this deal provides an opportunity to tap into the Kentucky market that lacks legal sports betting. Caesars Southern Indiana's retail sportsbook generated nearly $19.8 million handle for the first nine months of 2022, showing promising potential for revenue growth.
Brad Seigel, general manager of Caesars Southern Indiana, voiced excitement about the partnership, stating that it would offer a fresh, dynamic way of betting to the sports enthusiasts in the area. With microbetting's focus combined with Betr's engaging approach to sports media, the partnership could yield an attractive option for sports fans across Indiana.
As of April 2025, there is no specific information available regarding the partnership's evolution in the realm of microbetting. Indiana, however, promises to be a fertile ground for betting innovations, including microbetting on unconventional sports such as cornhole or pickleball[4]. The Indiana Gaming Commission regulates all gaming activities, including sports betting, with a legal framework allowing betting on major sports markets except esports and underage athletes[5]. Several licensed sportsbooks operate in Indiana[5][4], presenting possibilities for novel betting options. Keep a close eye on developments in Indiana's sports betting landscape for updates on microbetting initiatives involving major operators like Caesars and Betr.
- EBCI Holdings, with its significant stake in the microbetting company Betr, is positioned to expand their sports betting ventures into states where they own properties, perhaps including Indiana and Ohio.
- The partnership between Betr and Caesars Southern Indiana could forge a new avenue for sports bettors, offering a dynamic, engaging microbetting experience.
- Caesars Southern Indiana, currently lacking a mobile skin, could potentially tap into the Kentucky market with its partnership with Betr, given the lack of legal sports betting in Kentucky.
- Joey Levy, founder and CEO of Betr, and Jake Paul, a popular influencer, have initiated a sports-betting company, Betr, with a focus on microbetting, backed by $50 million in funding.
- Microbetting, such as betting on unconventional sports like cornhole or pickleball, could find fertile ground for growth in Indiana, regulated by the Indiana Gaming Commission, which allows betting on major sports markets but excludes esports and underage athletes.
