Independent sportsbook, Boomer's, set to debut in Nevada next month, under the vision of Joe Asher.
Boomer's Sportsbook, a new sports betting company led by industry veteran Joe Asher, is set to open its doors in Nevada on August 1, 2025. The inaugural location will be at the Commercial Casino in Elko, with additional retail outlets following suit at Ellis Island in Las Vegas and Casino Valle Verde in Henderson on August 4 [1][2][3].
The Nevada Gaming Commission approved Boomer’s Sportsbook licensing at the end of July 2025 [1][2]. Asher, a highly respected figure in the sports betting industry, plans to open around 10 locations statewide within the next year [2]. The sportsbook will focus solely on sports betting and will not offer other types of gaming [3].
Asher's decision to launch Boomer's Sportsbook is driven by the encouragement from investors and his desire to recreate his Brandywine Bookmaking, which he started in 2007 [4]. The sportsbook aims to stand out with competitive pricing, good value for customers, and strategic partnerships with casinos to jointly attract customers and sign them up for mobile accounts [3][5].
Investment for Boomer's Sportsbook is in the "double-digit millions" [4]. The sportsbook will offer a broad-based betting menu and similar betting limits to other sportsbooks [6]. Nick Bogdanovich, a well-known bookmaker in Las Vegas, will serve as head of trading and set the lines for Boomer's Sportsbook [7].
Boomer's Sportsbook will not be the only sportsbook in Nevada, providing bettors with more options [8]. Construction is underway for the new sportsbook at the Ellis Island Casino Hotel, expected to open by Labor Day [9]. The sportsbook at Casino Valle Verde in Henderson will also undergo a significant remodel this fall [10].
The team behind Boomer's Sportsbook is composed of experienced professionals, including Dave Grolman, Debinique Watts-Blackburn, Shawn Odell, Gina Cervone, Andrew Patterson, Desirae Reid, Adam Pullen, Dave Lichterman, A.G. Burnett, Scott Scherer, and Joe Asher himself [11].
Boomer's Sportsbook plans to have a "pretty good sign-up offer" and promotions for the football season [12]. The sportsbook aims to have 10 operational sportsbooks within a year and 25 to 30 in total [2]. Asher's new venture will be the only sportsbook in Nevada not operated by a casino company [13].
Upon approval, Boomer's Sportsbook will also offer a mobile app, becoming the only independently run sportsbook in the state [1]. The sportsbook is working on improving trading margins to compete with operators like FanDuel and DraftKings [14]. Boomer's Sportsbook will not focus on television advertising but will microtarget casino partners' players [3].
Sources: [1] https://www.reviewjournal.com/business/casinos-gaming/boomers-sportsbook-to-open-in-nevada-on-august-1-2025-2295834/ [2] https://www.reviewjournal.com/business/casinos-gaming/boomers-sportsbook-to-open-in-nevada-on-august-1-2025-2295834/ [3] https://www.reviewjournal.com/business/casinos-gaming/boomers-sportsbook-to-open-in-nevada-on-august-1-2025-2295834/ [4] https://www.reviewjournal.com/business/casinos-gaming/boomers-sportsbook-to-open-in-nevada-on-august-1-2025-2295834/ [5] https://www.reviewjournal.com/business/casinos-gaming/boomers-sportsbook-to-open-in-nevada-on-august-1-2025-2295834/ [6] https://www.reviewjournal.com/business/casinos-gaming/boomers-sportsbook-to-open-in-nevada-on-august-1-2025-2295834/ [7] https://www.reviewjournal.com/business/casinos-gaming/boomers-sportsbook-to-open-in-nevada-on-august-1-2025-2295834/ [8] https://www.reviewjournal.com/business/casinos-gaming/boomers-sportsbook-to-open-in-nevada-on-august-1-2025-2295834/ [9] https://www.reviewjournal.com/business/casinos-gaming/boomers-sportsbook-to-open-in-nevada-on-august-1-2025-2295834/ [10] https://www.reviewjournal.com/business/casinos-gaming/boomers-sportsbook-to-open-in-nevada-on-august-1-2025-2295834/ [11] https://www.reviewjournal.com/business/casinos-gaming/boomers-sportsbook-to-open-in-nevada-on-august-1-2025-2295834/ [12] https://www.reviewjournal.com/business/casinos-gaming/boomers-sportsbook-to-open-in-nevada-on-august-1-2025-2295834/ [13] https://www.reviewjournal.com/business/casinos-gaming/boomers-sportsbook-to-open-in-nevada-on-august-1-2025-2295834/ [14] https://www.reviewjournal.com/business/casinos-gaming/boomers-sportsbook-to-open-in-nevada-on-august-1-2025-2295834/
Joe Asher, the industry veteran leading Boomer's Sportsbook, anticipates offering sports betting at around 10 locations across Nevada within the next year, with the initial opening at the Commercial Casino in Elko on August 1, 2025. Asher's aim is to differentiate the sportsbook by providing competitive pricing, good value for customers, and strategic partnerships, while focusing solely on sports betting and not offering other types of gaming.
