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Incredible courses are being debuted at the PIF Future Fairways event in London.

In London, the Saudi Public Investment Fund and Golf Saudi unveiled PIF Future Fairways, a groundbreaking golf initiative aiming to redefine the global golf scene. This cutting-edge event, held in the city center, seamlessly integrates advanced technology with sports action to showcase Saudi...

'The PIF Future Fairways golf courses offer impressive experiences' or 'London's PIF Future...
'The PIF Future Fairways golf courses offer impressive experiences' or 'London's PIF Future Fairways golf courses are noteworthy' or 'Golf courses by PIF Future Fairways in London are impressive'.

Incredible courses are being debuted at the PIF Future Fairways event in London.

Saudi Arabia is set to revolutionise its golf landscape with plans to more than triple its number of golf courses by 2030. This ambitious project, part of the country's Vision 2030 economic diversification strategy, is being driven by the Public Investment Fund (PIF) and Golf Saudi through the initiative called PIF Future Fairways.

Three flagship golf courses - Shura Links, Laheq Golf Course, and Trojena Northern Golf Course - were unveiled at a recent event. These courses, designed for both playability and global competition, will form part of a series of championship-level venues set in striking natural environments.

Shura Links, on Shura Island, is an 18-hole course designed by Curley-Wagner Design. Featuring mangroves, dunes, and a shoreline finish, the course is set to open in autumn 2025. Laheq Golf Course and Trojena Northern Golf Course are also part of the PIF Future Fairways initiative, with the latter being a mountain golf course near Saudi Arabia’s northern border close to Jordan within the NEOM giga-project.

In addition to these, Qiddiya City, a vast 360-square-kilometer urban development south-west of Riyadh, will launch an 18-hole championship golf course designed by Sir Nick Faldo. The course is part of a larger vision to establish Qiddiya as a premier holistic sports and entertainment hub.

The expansion of Saudi Arabia’s golf courses is not just about adding courses but cultivating a complete sports and tourism ecosystem. This ecosystem will integrate youth training, professional tournaments, wellness and leisure facilities, and state-of-the-art sustainability practices. The goal is to position Saudi Arabia as a global destination for golf and related sports tourism by 2030.

The new golf courses are being integrated with world-class design, environmental sensitivity, and destination appeal to offer experiences tailored to the modern golfer. Dedicated programs and academies are being developed throughout the Kingdom to nurture young talent and embed golf within the local culture.

The PIF Global Series resumes this weekend with the PIF Championship at London's Centurion Club. PIF Future Fairways serves as a traveling exhibition of Saudi Arabia's golf transformation, showcasing the country as a world-class golf destination. The event, which attracted professional golfers, designers, and industry leaders, delivered a clear message: Saudi Arabia is not just joining the global golf stage, but setting the direction for its future.

The Saudi Public Investment Fund and Golf Saudi launched PIF Future Fairways in London on Tuesday. This strategy aligns with Saudi Arabia’s goal to shift from reliance on oil revenues towards tourism and hospitality-led growth, leveraging golf as both an economic engine and a form of international soft power through tourism growth. The ecosystem will foster inclusivity, development of Saudi youth golfers, and position the kingdom as a global destination for golf and related sports tourism by 2030.

Attendees at the event explored virtual replicas of the new courses, demo-played signature holes, and participated in a "closest to the pin" challenge. Marianne Skarpnord, another Golf Saudi ambassador, also expressed optimism about Saudi Arabia becoming a golf tourist destination. Carlota Ciganda, a Golf Saudi ambassador, expressed excitement about the new courses and their potential to attract tourists.

In summary, Saudi Arabia is executing a multi-faceted approach to triple its golf courses and build a sophisticated sports-tourism ecosystem, featuring high-profile course designs, global partnerships, and large-scale urban sports-entertainment hubs under its Vision 2030 framework.

  1. The PIF Future Fairways initiative, led by the Public Investment Fund (PIF) and Golf Saudi, aims to revolutionize Saudi Arabia's golf landscape, intending to more than triple the number of golf courses by 2030.
  2. Three flagship golf courses, including Shura Links, Laheq Golf Course, and Trojena Northern Golf Course, are being developed as part of this project, each designed for playability and global competition.
  3. Qiddiya City, an urban development south-west of Riyadh, will launch an 18-hole championship golf course designed by Sir Nick Faldo, becoming part of a larger vision to establish Qiddiya as a premier sports and entertainment hub.
  4. The expansion of Saudi Arabia’s golf courses is not limited to adding courses; it also includes cultivating a complete sports and tourism ecosystem, integrating youth training, professional tournaments, wellness and leisure facilities, and sustainability practices.
  5. The Saudi Public Investment Fund and Golf Saudi launched PIF Future Fairways in London, aligning with the country’s goal to shift from oil dependence towards tourism and hospitality-led growth, leveraging golf as both an economic engine and a form of international soft power through tourism growth.
  6. The new golf courses in Saudi Arabia are being designed with world-class aesthetics, environmental sensitivity, and destination appeal to attract the modern golfer, while dedicated programs and academies are being developed to nurture young talent and embed golf within the local culture.

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