Increase in Sales of White Vans Sneakers by 7800% Following South Korean Series on Netflix
The Netflix series Squid Game has taken the world by storm, topping watch-lists in numerous countries since its release three weeks ago. This Korean drama, which centers on a competition in which about 450 indebted individuals play children's games to claim the ultimate prize of roughly $50 million, has become the entertainment phenomenon of the moment.
One unexpected consequence of the show's success is its impact on global fashion trends. The series' distinctive styling, particularly the casual, accessible footwear worn by contestants, has helped popularize simple, comfortable sneakers like the Vans slip-ons as part of the fan-driven fashion movement inspired by the series.
While official partnerships with brands like Crocs and Puma have highlighted Squid Game merchandise, the cultural phenomenon fueled by the show’s massive viewership, pop-up events, and social media trends has driven fans worldwide to emulate the characters’ looks. This increased demand has boosted sales of similar styles, including Vans slip-ons, by over 7,800 percent[1][2][5].
The contestants’ clothing—which features easily recognizable streetwear elements—sparked trends on platforms like TikTok, where recreations of Squid Game outfits often include Vans slip-ons due to their simple design and availability, making them a natural pick for fans wanting to replicate the show's style[5].
The white Vans model, specifically, has garnered the most attention due to its appearance in the series. The British online retailer Sole Supplier reported the significant increase in Vans sales[2]. Moreover, the white Vans model from Squid Game is becoming a popular Halloween costume choice[3].
The story of Squid Game has also led to a larger debate about inequality in South Korea, as well as discussions about the representation of female characters in the series[6][7]. Despite these debates, there is no denying the global impact of Squid Game, which has not only captivated audiences but also influenced fashion trends in a significant way.
References: [1] The Verge [2] Sole Supplier [3] CNN [4] Netflix [5] TikTok [6] The Guardian [7] NPR
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