In the springtime, female residents of Yakutia preferred dramas, while their male counterparts favored fantasy and thriller genres.

In the springtime, female residents of Yakutia preferred dramas, while their male counterparts favored fantasy and thriller genres.

Spring Streaming Preference Study by KION Analysts for Yakutia's Online Cinema Lovers

This spring, the folks of Yakutia turned on their screens most frequently for Russian series and new movie releases. Interestingly, the drama genre stole the spotlight among Yakutians, particularly among women aged 45-54 (65%). Comedy came in a close second, with fans aged 35-44 (male and female) tuning in. To everyone's surprise, fantasy grabbed third place, mainly watched by men aged 18-24 (60%). Historical flicks claimed the fourth position, thanks to fans aged 35-44, and the top five was bagged by thrillers, which were the preferred choice for men aged 18-24 (72%).

Here's a sneak peek at Yakutia's Top 5 Binge-worthy Series on KION:

1. "Life on Demand" (Russia, 18+) starring Pavel Priluchny
2. "Tango on Shards" (Russia, 18+) featuring Yulia Snigir and Denis Shvedov
3. "Chemistry Between Us" (Russia, 18+) starring Nikita Efremov and Alexandra Bortich
4. "Crystal" (Russia, 18+) led by Anton Vasilyev
5. "Soldier's Mother" (Russia, 16+) starring Anna Kamenkova

And the Top 5 Box Office Hits on KION for Yakutia:

1. "Postman" (Russia, 12+) starring Alexander Petrov
2. "Master and Margarita" (Russia, 18+) featuring Yevgeny Tsyganov and Yulia Snigir
3. "The Summer Will End" (Russia, 18+) starring Yura Borisov
4. "Dad-2. Grandpa" (Russia, 16+) featuring Vladimir Vdovichenkov and Yevgeny Tsyganov
5. "Sea for Two" (Russia, 12+) starring Maria Poroshina and Yan Tsapnik

Besides streaming content, Yakutians are fond of tuning into traditional channels like TNT, RUSSIA 1, RUSSIA 24, NTV, and STS.

Insights:

Over the years, Yakutia, or "Sakhawood," has emerged as a creative powerhouse, captivating both local and international audiences with unique films infused with regional culture and stories[1][2]. Some popular genres among viewers include comedy, drama, documentaries providing social commentary, and films steeped in local legends and folklore[3][5]. This spring's favorites might also feature local titles, family-oriented series, and collaborative productions showcased at international content markets[2]. Given the popularity of drama among the Yakutian audience, heart-wrenching stories and compelling saga-like series are expected to be a hit[1][2].

Movies-and-tv entertainment, such as the series "Life on Demand", "Tango on Shards", "Chemistry Between Us", "Crystal", and "Soldier's Mother" on KION, are among the preferred choices for streaming for Yakutian viewers. These same viewers also show a strong interest in traditional TV channels like TNT, RUSSIA 1, RUSSIA 24, NTV, and STS, indicating a diversified entertainment preference in Yakutia.

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