In high-end circles, the equine figure proves to be the dominant symbol of opulence, spanning from automobiles to apparel
The Enduring Symbolism of Horses in Art, Fashion, and Luxury Branding
Horses have long held a significant place in human history, ranging from transportation to companionship, and their influence can still be seen in the realm of art, fashion, and luxury branding.
Originating from the rising popularity of horse racing in the 18th and 19th centuries, precision timekeeping was developed, marking a crucial step in the evolution of technology. This connection to equestrian sports continues to resonate in contemporary design, as seen in brands like Gucci, whose Horsebit 1955 handbag pays homage to the company's founder's lifelong passion for equestrian sports and attire.
Horses historically symbolized nobility, strength, and status, traits that luxury brands leverage to convey exclusivity and quality. Ferrari's iconic prancing horse logo originates from World War I pilot Francesco Baracca’s family crest; the symbol was adopted by Enzo Ferrari to invoke luck, power, and prestige for the brand’s cars. Similarly, Porsche’s stallion emblem ties back to the city of Stuttgart’s seal, referencing legitimacy and a historical link to horse breeding, thus grounding the brand’s identity in heritage and prestige.
Hermès epitomizes the horse’s influence, having started as a harness-maker in 1837 Paris before evolving into a symbol of French luxury. Horse-related motifs endure in their scarves, leather goods, and logo designs, highlighting the horse’s continuing symbolism of craftsmanship, elegance, and status in fashion.
Beyond logos, horses evoke ideals such as freedom, power, and elegance, as seen in brands like LuxApparels.com, which uses a cowboy horse logo to symbolize these values, reinforcing cultural imagery and aspirational identity tied to the horse.
The iconic image of the horse also embodies Americana through the cowboy, symbolizing rugged individualism, freedom, and adventure in American cultural myths. This mythology influences western fashion and branding that celebrate the spirit of self-reliance and frontier life.
The cultural and spiritual significance of horses extends globally; for example, in Mongolia, horses are branded as a tradition reflecting nomadic identity and deep historical roots, demonstrating how horse symbolism can express collective heritage and ownership.
In contemporary times, luxury brands continue to honour their equine roots. Hermès, established in 1837, began as a purveyor of fine harnesses for the Parisian beau monde. Today, they continue to honour this history by funding high-level showjumping events, outfitting the French equestrian team, and crafting exquisite saddles and bridles.
Brand collaborations also reflect this enduring connection. Gucci recently debuted a sparkling jewellery line called Monili, crafted in collaboration with Pomellato, featuring rings, necklaces, earrings, and bracelets encrusted with precious stones. Stella McCartney staged her eco-conscious Autumn/Winter 2023 catwalk show at the French capital's oldest riding school, underscoring her deep connection with horses.
As technology advances and the world changes, the symbolism of horses in art, fashion, and luxury branding remains a powerful testament to their historical significance and enduring cultural impact. From Ferrari's prancing horse to Gucci's Horsebit 1955, these brands continue to draw inspiration from the ideals of power, prestige, freedom, and elegance that horses represent.
In the fashion-and-beauty realm, luxury brands like Gucci and Hermès continue to incorporate horse-related motifs, symbolizing craftsmanship, elegance, and status, such as Gucci's Horsebit 1955 handbag and Hermès scarves.
The entertainment industry also reflects this enduring connection, with brands like Stella McCartney staging eco-conscious shows at riding schools, highlighting their association with horses and equestrian sports.
