In Austin FC's partnership, PointsBet declares initial dominance in Texas market
PointsBet and Austin FC Partner to Expand Sports Betting Presence in Texas
PointsBet, a leading sports betting company, has announced a partnership with Austin FC, a first-year soccer club, aiming to boost fan engagement and sponsorship opportunities in Texas, a significant sports market [1]. This collaboration marks PointsBet's first entry into Major League Soccer (MLS).
The deal, which includes naming rights to a sports bar on the stadium's second deck, is part of PointsBet's broader expansion strategy in the region. While specific details on the expansion rollout were not provided, such partnerships typically coincide with broader market penetration efforts, including marketing activations and community outreach to build brand loyalty [1].
As for the potential impact on Texas sports betting legislation, while the available information does not specify direct legislative influence, the growth of partnerships between sportsbooks like PointsBet and professional sports teams often signals increased industry momentum, which can create public and political support for legal sports betting frameworks. Elevated fan engagement and sponsorship programs can highlight the economic benefits and consumer interest in regulated sports betting in Texas. This could, over time, influence lawmakers toward more favorable legislation, though formal actions depend on state political dynamics beyond the partnership itself.
Currently, sports betting is not yet legal in Texas. However, PointsBet's technology is available through a free-to-play "Lone Star Pick' Em" game powered by NBC Sports. The sports bar named after PointsBet is currently open during ticketed events to anyone with a ticket at the 20,733-seat stadium in Austin, Texas.
Austin FC President Andy Loughnane stated that PointsBet has emerged as a leader in the sports betting industry. Austin FC is setting a new standard for delivering experiences to their supporters and community, and this partnership will further enhance that commitment.
In addition to the business aspects, Austin FC and PointsBet will work together to ensure the integrity of club games and other MLS matches. They will also collaborate to promote responsible gaming practices, reflecting PointsBet USA CEO Johnny Aitken's belief in the similarities between Austin FC and PointsBet - both are passionate, community-focused, and committed to setting new standards in their respective fields.
While getting sports betting passed in Texas may be a challenging task due to socially conservative lawmakers, the partnership between PointsBet and Austin FC could help build momentum for future legislative changes. However, no direct legislative changes linked to this partnership have been reported as of August 2025. Further developments might emerge as the market and political considerations evolve.
PointsBet sees neighboring Mexico as a potential expansion opportunity. Despite the challenges, there is some interest in expanding gaming in Texas, with notable figures such as Dallas Cowboys owner Jerry Jones expressing support.
[1] Information sourced from PointsBet and Austin FC press releases.
