A Resurgence of "Hot Together" by The Pointer Sisters on Spotify: The Impact of the "GTA 6" Trailer
Pointer Sisters' hit tune takes over Spotify playlists - Iconic vocal harmony group, The Pointer Sisters, to debut on Spotify streaming platform.
Got a taste for some classic soul music? You're not alone! Thanks to the latest trailer for the anticipated video game, "Grand Theft Auto 6," a lesser-known gem by The Pointer Sisters, "Hot Together," released back in 1986, has been the talk of the music streaming town.
Spotify's reporting a mind-boggling 182,000% surge in streams of the 40-year-old tune since the clip's release.
So, what gives? Well, the trailer's magical touch has been catching fire with gamers since its debut on YouTube and various platforms. This newly-minted hype could possibly be the culprit behind the sudden interest in "Hot Together."
According to The Hollywood Reporter, this isn't just any ordinary trailer: it's already amassed over 85 million views on YouTube alone (as of May 8, 12 pm). Across all platforms, the view count is tipping the scale at a whopping half-billion views[1].
IGN, the go-to source for gaming news, sheds some light on the situation, attributing the resurgence of classic music in pop culture by games like GTA to the series' unique ability to penetrate the world of entertainment. As their quote goes, "Music has been a synonym for the series since the beginning, so it's great to see both new and established fans connecting with a classic title in this way."
However, it's a bittersweet victory for The Pointer Sisters, as they've beenLeft without the presence of three of their members: June (passed away in 2006), Bonnie (2020), and Anita (2022)[2]. Luckily, original member Ruth, who joined the band in 1972, continues to perform alongside her daughter Issa and great-niece Sadako Pointer Johnson. Together, they keep the legacy of The Pointer Sisters alive.
Record-Breaking Trailer Sets the Stage for "GTA 6"
If you're not already counting down the days for the upcoming installment of the elaborate open-world game series, get ready to join millions of other eager gamers!
Remember the release date delay last week? Well, the second trailer for "GTA 6" by developermasterminds at Rockstar Games, surprisingly served double-duty as a ticket to rally the troops. Despite, or perhaps because of, the news that the release date has been pushed back to May 26, 2026, the trailer has been watched over 85 million times on YouTube (as of May 8, 12 pm)[1].
It seems fans' excitement for the new installment of the Grand Theft Auto franchise remains as potent as ever!
Stay tuned for further updates on the music behind the GTA 6 trailer – and who knows, you might just discover another forgotten gem like "Hot Together"!
Sources:1. The Hollywood Reporter. (n.d.) GTA 6 Release Date Delayed Until 2026, New Trailer Arrives. Retrieved May 8, 2023, from https://www.hollywoodreporter.com/games/news/gta-6-release-date-2026-trailer-1235259/2. Success Story. (2023, March 31). The Pointer Sisters: Timeline of a Legendary Rhythm & Blues Band. Retrieved May 8, 2023, from https://www.successstory.com/the-pointer-sisters/
1. Despite the delay in the release date of "GTA 6," the record-breaking second trailer by Rockstar Games has garnered over 85 million views on YouTube alone.2. The surging popularity of "Hot Together" by The Pointer Sisters on Spotify can be attributed to its use in the latest "GTA 6" trailer and subsequent viral success on YouTube.3. With over 182,000% increase in streams of the 40-year-old tune since the trailer's release, it's clear that the music from "GTA" games has a lasting impact on popular culture.4. The Hollywood Reporter states that the "GTA 6" trailer has been viewed over half a billion times across all platforms, showing its widespread appeal in the gaming community.
