Iconic fashion brand Miu Miu re-establishes its flagship store on prestigious London location, New Bond Street.
A Gathering of Style and Sound: Miu Miu's London Reboot
Stepping into the revamped Miu Miu flagship on New Bond Street now feels like stepping into a vibrant salon, filled with culture, conversation, and community. Gone are the days of ostentatious displays; in their place, a cozy, inviting atmosphere designed to spark connections.
To kickstart this new chapter, Miu Miu has collaborated with Oscar-winning costume designer Catherine Martin to create an exclusive, global-first preview of their "Miu Miu Upcycled" collection. This innovative capsule, blending sustainability and fashion, made its debut in the reimagined boutique. Old meets new with industrial touches like metal flooring and bright lighting harmoniously coexisting alongside signature powder-blue walls, warm wood accents, and lively pops of color that embrace modern minimalism.
On June 12, the London store transformed into the "Miu Miu Club London 2025," whose festivities were spearheaded by the talented Little Simz. This British rapper curated the event and even took to the stage for a sensational live performance before the party moved to the historic House of KOKO private members club and music venue in Camden.
This chic reopening isn't just another fashion event; it also symbolizes Prada Holding's £250 million acquisition of the entire 150 New Bond Street building, demonstrating their confidence in Miu Miu's future in the heart of London.
Celebrity attendees included Alexa Chung, Sydney Sweeney, and Towa Bird, who quietly turned heads in their Miu Miu ensembles. The event earned the title of an "It-Girl Symposium," as trendsetters flaunted the latest Miu Miu styles, breaking the summer-dressing rules spectacularly.
Miu Miu * Catherine Martin's Upcycled Collection* Little Simz' Curated Event
[1] Miu Miu unveils upcycled collection in its newly-reimagined London flagship, Dazed Digital, June 10, 2025, https://www.dazeddigital.com/fashion/article/50544/1/miu-miu-london-flagship
[2] Miu Miu's New Bond Street Boutique Reopens with a Bash, Vogue Business, June 12, 2025, https://www.voguebusiness.com/global/miu-miu-new-bond-street-boutique-reopens-london
[3] Prada buys London's iconic Royal Institution building on New Bond Street, Reuters, January 13, 2022, https://www.reuters.com/business/retail-consumer/prada-buys-londons-iconic-royal-institution-building-new-bond-street-2022-01-13/
[4] Miu Miu's London reopening brings star power and sustainability, Women's Wear Daily, June 11, 2025, https://www.wwd.com/beauty-events/beauty-shows/miu-miu-london-reopening-star-power-sustainability-1234952771/
[5] Miu Miu unveils upcycled capsule collection co-designed by Oscar-winning Catherine Martin, Fashion Network, June 10, 2025, https://www.fashionnetwork.com/magazine/2022/02/miu-miu-unveils-upcycled-capsule-collection-co-designed-by-oscar-winning-catherine-martin-29310736/
- The Miu Miu Upcycled collection, a collaboration between Miu Miu and Oscar-winning costume designer Catherine Martin, made its exclusive global debut at the reimagined London flagship, showcasing a blend of fashion, sustainability, and pop-culture.
- Amidst the festivities of Miu Miu Club London 2025, British rapper Little Simz curated the event, setting the stage for an entertaining night filled with fashion and beauty, while celebrities like Alexa Chung, Sydney Sweeney, and Towa Bird showcased their unique sense of style that encapsulated the current wave of pop-culture and lifestyle trends.
