Iconic Camper Van Converter Salty Blue Files for Insolvency Amid Market Slump
Salty Blue GmbH, a renowned camper van converter based in Bargteheide near Hamburg, has filed for insolvency. The company flourished during the COVID-19 pandemic but now grapples with waning demand and escalating costs. Despite its financial woes, it maintains a strong brand with a dedicated following.
The company initiated insolvency proceedings on December 17. A sharp decline in demand for camper vans, coupled with surging component costs, has pushed the business into distress. Some material prices have skyrocketed by up to 200 percent in recent years, significantly impacting profits.
Salty Blue specializes in transforming vehicles like the Ford Transit and VW Transporter. While the broader industry has witnessed sales plummet by 16.4 percent in 2024, the company retains a robust reputation. Its Instagram account boasts 135,000 followers, reflecting its brand allure. To keep operations afloat, Salty Blue relies on customer advance payments to fund component acquisitions. The firm has also attracted interest from potential investors, although no specific names have been disclosed. Management aims to continue production while seeking long-term financial solutions.
The insolvency filing signals a pivotal moment for Salty Blue after years of growth. The company's future now hinges on securing investment and stabilizing its finances. For now, it remains operational, although the wider camper van market continues to face substantial challenges.
