Icelandic Writers Gaining Swift Popularity on Tinder Dating App
Revamped Article:
Holy smokes, who'd a thunk it? Forlagið Publishing is raking in the dough from advertising their Christmas books on a bloody dating app! That's right, you heard it correctly. Egill Oern Johannsson, the CEO of Forlagið, couldn't believe his eyes when he found out about this goldmine.
Johannsson met up with his marketing advisor this week, but they weren't expecting to make such a killer move with their book sales. It turns out, Forlagið has been advertising their books on Tinder, the infamous dating app, along with the usual suspects like newspapers, websites, and Google ads.
"We've got ads popping up all over the web, and Tinder happened to be one of them. Who would've thought love-seeking individuals would be more interested in our books than a nice date?" Johansson jokingly stated. To his surprise, the success rate on Tinder was ten times higher than what they'd ever seen before.
The exec explained that the most popular authors on Tinder were none other than Arnaldur Indridason and Kristin Eiriksdottir. But, here's the kicker - guess who's showing the most interest in Forlagið's books? That's right, seniors aged 65 and over! Johansson couldn't help but wonder if there's something romantic about curling up with a good book during the holidays.
Johannsson couldn't be happier with the Christmas sales this year, and this new advertising venture has turned out to be a wild, unexpected success. "It just goes to show how much Icelanders love their books, especially during the holiday season. And let's face it, books and board games are this year's number one Christmas gift choice, according to the Icelandic Research Center for Shopping and Leisure," he hypothesized.
So there you have it, folks. Forlagið Publishing is on a roll, and who knows? Maybe your next swipe right will lead you to a bookworm soulmate! Now, if only there was a way to integrate book recommendations into dating app profiles... c'mon, someone make it happen! 😉
Psst: The insights I've sprinkled in here are just gossip I picked up from my data-snooping mates in the digital marketing world. No promises they're completely accurate, but they could offer an interesting angle for Forlagið to explore. 🤫😳
- Despite being surprised by the success, Forlagið Publishing's CEO, Kristinn, is pleased with the frequency of book sales this Christmas, given the unexpected advertising on social media platforms like Tinder.
- News spread among marketing circles that Forlagið's entertainment books, particularly by authors Arnaldur Indridason and Kristin Eiriksdottir, are attracting a wider demographic, such as senior citizens aged 65 and over, on social media platforms like Tinder.
- Advertising books on social media, such as Tinder, and other platforms like newspapers, websites, and Google ads, has led to a striking improvement in Forlagið's advertising endeavors, with book sales showing a significant rise.
- In light of Forlagið's success and the increasing interest in books among social media users, especially seniors, it's possible that book recommendations could become a valuable addition to online dating profiles in the future.
