ICE 2025 Shatters Previous Records – Key Highlights Unveiled
Here's a fresh take on the ICE 2025 event:
ICE 2025 has drawn to a close, breakin' all the records and makin' history! With 50,019 unique visitors from 186 countries and a total of 92,842 visits, this was the biggest ICE event yet, and it all went down in Barcelona, Spain.
The crowd at Fira Gran Via Barcelona was a mind-bogglin' 59,101 strong, split between ICE and iGB Affiliate attendants. With a 24% surge in iGB Affiliate visitors, the event was packed with 9,082 new faces.
Spain led the pack with 8,954 attendees, while the United Kingdom brought in 6,518 and Malta, Cyprus, Ukraine, and the United States stayed close behind with over 1,700 visitors each. Italy, Bulgaria, and Germany also had strong showings with 1,496, 1,252, and 1,157 attendees, respectively.
First-timers made up a hefty 42% of the total attendees, while 305 approved regulators pitched up, markin' a 45% increase from the previous year.
Clarion Gamin' brought some major changes to ICE 2025, doublin' the size of the Sustainable Gamblin' Zone and puttin' a strong emphasis on player protection and safety. Their incubator, Pitch ICE, also broke records with 72 applicants, and the Esports Arena drew a crowd underground, demonstratin' the potential of the vertical.
Casino & games remained the main focus for most companies attendin', with 35% of all attendees zeroin' in on these areas, but sports bettin' wasn't far behind, garnerin' 17% of the 2025 crowd.
ICE 2025 was a wild success, and it looks like there's still more room for growin' and reckless explorin' the untapped potential.
Credit: Image by Clarion Gamin'
Sources:[1] Clarion Gamin. (n.d.). ICE 2025 B2B visitor data analysis report.[2] Clarion Gamin. (n.d.). ICE Barcelona 2025 event details.[3] Clancy, A. (2025, January 20). ICE Barcelona 2025: The Gaming Event of the Year. Gambling Insider.
The surge in interest at ICE 2025 extended to sports betting, with 17% of attendees focusing on this aspect of the sports industry. It's evident that gambling, particularly in the context of sports, continues to captivate a significant portion of the global audience.
