ICC World Test Championship Final 2025 Experiences a Significant 75% Drop in Ad Volume Despite Record Audience Ratings, According to TAM Data
The ICC World Test Championship (WTC) Final 2025, held at Lord's between South Africa and Australia, has made history. The match, broadcast by Star India JioHotstar, became the Star Sports Network's highest-rated and most-watched non-India Test match, setting new viewership records.
In India, the match garnered 2.94 billion viewing minutes on television and reached 47 million viewers, surpassing the viewership of previous finals. The digital front saw 225 million views, rivaling the digital viewership numbers of the 2023 final that featured India versus Australia. The in-stadium attendance was a record 109,227 spectators over four days from June 11 to 14.
Comparatively, this 2025 final broke records despite not featuring the Indian team directly, a notable achievement as the 2023 final, involving India, had been a benchmark for viewership. The high viewership without India playing underscores the event's growing global appeal and the elevated prestige of the WTC Final format itself.
However, it's worth noting that advertising categories for the Test cricket were not detailed, but a reported 75% drop in advertising volume during the final as compared to previous editions was attributed to the absence of India in the match. This suggests that India's involvement significantly influences advertising demand.
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- Social media users extensively discussed the ICC World Test Championship Final 2025 between South Africa and Australia, with many expressing their views and reactions on platforms like Twitter and Facebook.
- In addition to television and digital viewership, the 2025 final also grabbed flurries of attention in the entertainment sector, with multiple late-night talk shows dedicating segments to the match's record-breaking performance.
- As more people turn to social media for news and updates on sports events, our website provides a dynamic source for fans to stay informed about the WTC Final, enjoy interactive features, and engage in discussions with fellow enthusiasts.
