Ibrahim Ali Khan and Shanaya Kapoor bring excitement and innovation together with Puma
Puma India Introduces New Campaign Featuring Ibrahim Ali Khan and Shanaya Kapoor
In a bold step towards connecting with local culture, Puma India has unveiled a campaign starring Ibrahim Ali Khan and Shanaya Kapoor, showcasing the creativity and spirit of youthful resourcefulness among India's youth. The campaign promotes the Palermo sneaker, which Puma hopes will captivate the Gen-Z demographic.
The Puma India campaign film embraces playful creativity and innovation, featuring scenes of the actors and their friends turning mundane items into captivating experiences. The theme of 'jugaad,' a term that captures India's inventive prowess and practical problem-solving skills, underpins the campaign.
Puma India's Director of Marketing, Shreya Sachdev, highlights the brand's dedication to celebrating the joy and chaos inherent in creativity. By presenting the Palermo sneaker as an extension of self-expression, Puma seeks to resonate with young Indians looking for a versatile, stylish, and spirited footwear companion.
The Palermo sneaker, famously rooted in football terrace culture, is given a fresh, Indian spin in the campaign. This integration provides a bridge between Puma's international roots and local sensibilities, allowing the brand to appeal to discerning Indian consumers.
By partnering with Ibrahim Ali Khan and Shanaya Kapoor, two rising Bollywood stars, Puma adds an air of relatability and influence to the campaign. Their on-screen chemistry adds authenticity and allure, making the campaign more impactful for the young Indian audience.
To learn more about Puma India's innovative campaign for the Palermo sneaker, visit our website and watch the video.
The Puma India campaign, starring Ibrahim Ali Khan and Shanaya Kapoor, embodies the creative spirit and resourcefulness of India's youth, introducing the Palermo sneaker to Gen-Z. The narrative ties in the theme of 'jugaad,' showcasing the actors transforming everyday objects into unique experiences. Puma's Marketing Director, Shreya Sachdev, emphasizes their commitment to celebrating the joy of creativity. By blending international roots with local sensibilities, Puma aims to resonate with young Indian consumers who seek versatile, stylish, and spirited footwear. Additionally, the campaign gains authenticity through Ibrahim Ali Khan and Shanaya Kapoor's on-screen connection, appealing to the young Indian audience. To explore the innovative Palermo sneaker campaign further, check out the Puma India website and watch the video. This fusion of news, entertainment, and pop culture encompasses marketing and advertising strategies that captivate the interest of sports, movies, and celebrity enthusiasts alike.
