Hyundai's German sales dip 3% but electric push aims for 2027 rebound
Hyundai has faced a slight dip in German sales for 2025, with registrations falling by 3% to around 94,000 vehicles. Despite this, the brand remains the strongest Asian carmaker in the country, holding a 3.3% market share. The company is now focusing on new models and customer retention to drive future growth. Hyundai's performance in Germany showed mixed results last year. While its overall sales dropped by 3%, the brand maintained a leading position among Asian manufacturers. Self-registrations—where the company registers unsold vehicles to meet targets—fell to about 30%, a decrease from previous years.
In Europe, Hyundai's total passenger car registrations stayed flat at roughly 603,000 units, covering markets like Turkey and Eastern Europe. Private customer sales, however, reached a 4.7% share, indicating solid demand outside fleet and rental channels. The brand also holds an above-average presence in Germany's fully electric vehicle segment.
Looking ahead, Hyundai plans to launch five new models in the B and C segments—small and compact cars—over the next 18 months. These releases aim to strengthen its position, particularly in electric vehicles, with sales growth expected from 2027. Xavier Martinet, Hyundai's European chief, downplayed concerns about rising competition from Chinese brands, stating they pose no immediate threat.
To keep customers loyal, the company is tightening collaboration with its retail network. Strong aftersales service remains a key priority for retaining buyers in a competitive market. Hyundai's strategy centres on expanding its model range and improving customer support. With five new cars arriving soon, the brand expects a sales boost from 2027. For now, its focus remains on maintaining market share while preparing for future growth in electric mobility.
