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How charismatic evangelists are winning over young Germans with modern tactics

From packed arenas to viral TikTok campaigns, these preachers are reshaping faith for a new generation. But what’s behind their rapid rise—and the growing backlash?

, and ASMedia

2025 December 13 . 3:23 AM

1 min read

In the image there are few people sitting on benches on either side, in the middle there is an old... — In the image there are few people sitting on benches on either side, in the middle there is an old man walking on the path, this is clicked in a church, in the back there are photographs and idols on the wall.

Timely yet reactionary - How charismatic evangelists are winning over young Germans with modern tactics

A new ARD documentary is shining a light on modern evangelical groups gaining traction among young Germans. 'Die trendigen Evangelisten – Jesus gegen die Freiheit?' examines how charismatic renewal movements use social media and hip branding to spread traditional values. The film, airing on Tuesday, December 16 at 11:05 PM, follows two years of undercover research by journalists Andreas Herz and Ralph Gladitz.

The documentary delves into the strategies of these modern evangelical groups, which fill arenas with young followers. Preachers present themselves as charismatic leaders, offering guidance in uncertain times. Their polished Instagram and TikTok campaigns, combined with music and a relaxed style, make their messaging appealing to younger audiences.

The film’s findings raise concerns about the reach of these charismatic renewal movements. By blending modern marketing with traditionalist ideals, they attract young followers while facing increasing scrutiny. 'Die trendigen Evangelisten – Jesus gegen die Freiheit?' will broadcast on ARD, offering viewers a closer look at this rising phenomenon.