How a French Supermarket’s Hand-Drawn Ad Won Hearts Worldwide
A French supermarket’s Christmas advert has become a global sensation. The two-and-a-half-minute animated film, titled Unloved, tells the story of a lonely wolf who finds friendship through cooking. Viewers worldwide have embraced its message, pushing the ad’s popularity to hundreds of millions of views.
The advert was created by the French agency Buzzman for Intermarché. Its goal was simple: remind people of shared humanity in a divided world. Instead of relying on AI or flashy effects, the team used hand-crafted animation and traditional storytelling.
The success of Unloved highlights the power of simple, human-centred storytelling. Its hand-drawn style and emotional depth have set it apart from AI-driven campaigns. For Intermarché, the advert has not only boosted engagement but also reignited interest in a decades-old song.
