How a childhood radio gift shaped Switzerland's beloved football commentator
Sascha Ruefer, now the voice of the Swiss national football team, grew up in Switzerland's Seeland region with an unusual path to broadcasting. His early love for sports and writing began at home, shaped by his parents in unexpected ways. Today, he balances a high-profile career with family life, including two young children whose names reflect his passion for winter sports.
Ruefer's interest in media started young. At just eight years old, he received a transistor radio from his father—a gift that sparked his fascination with sports commentary. By 12, he was already writing match reports for his local football club, a skill honed after his mother taught him to read and write early.
Two years later, at 14, he landed his first broadcasting role at Canal 3, a local radio station. His career grew from there, though his journey wasn't always straightforward. As a child, he felt embarrassed by his father's love for Schlager music and singer Andy Borg. Over time, however, he came to appreciate and even defend the genre.
Now 53, Ruefer has embraced family life alongside his work. He recently became a father for the second time, allowing him to focus more on his loved ones. His children's names carry personal meaning: son Matti-Petter honours ski jumper Matti Hautamäki and cross-country skier Petter Northug, while daughter Elisa's name blends the initials of her parents.
Despite his success, Ruefer faces new challenges in his role with the Swiss national team. Social media's influence has made the job more demanding than ever. Off-air, he has a quirky trait—he struggles to name colours, a detail that adds to his distinctive personality.
From early match reports to national commentary, Ruefer's career has been shaped by family, persistence, and a deep connection to sports. His story blends personal growth with professional achievement, all while navigating the pressures of modern media. With two young children and a unique perspective on his work, his journey continues to evolve in unexpected ways.
