Golden track from Netflix Movie Kpop Demon Hunters emerges as the Summer Anthem of the Year - Hit single "Golden" from Netflix's movie "Kpop Demon Hunters" dominates summer charts of 2022
In an unexpected twist, the K-pop song "Golden" from the Netflix film KPop Demon Hunters has been crowned as the Summer Hit of the Year, according to GfK. This catchy tune, performed by the fictional K-pop girl group HUNTR/X, has been topping charts globally, including the number one spot on the Billboard Global 200 and in fourteen countries.
The song's success story is a testament to the power of multimedia synergy. Streaming platforms, animated films, and social media like TikTok have combined forces to create a breakout global hit that transcends typical pop music launches.
After the film's Netflix release on June 20, 2025, "Golden" surged in streaming and social media traction. This momentum prompted Republic Records to quickly push the song to radio and release remixes, notably by David Guetta, to capitalize on its success.
TikTok played a critical role in popularizing "Golden" by sparking trends, dance challenges, and viral snippets that expanded its reach beyond traditional K-pop audiences to a global mainstream market. As a result, the song garnered nearly 32 million streams, making "Golden" the first No. 1 hit on the Billboard Hot 100 by a female K-pop group.
The success of "Golden" in Germany is a testament to the enduring popularity of K-Pop in the country. The younger generation is identified as the driving force behind this success, with a dedicated fan community sharing and amplifying their enthusiasm for the song on social media platforms like TikTok.
GfK, which analyzes sales and usage data from music retailers and streaming platforms, attributes the song's success to its catchy melody and easy-to-sing-along lyrics. This is the first time in three consecutive years that a non-German-language song has made it to the summer hit race in Germany.
In the past, German summer hits have been dominated by German-language songs. However, the success of "Golden" marks a shift in this trend, indicating a growing appreciation for international music among the younger generation in Germany.
The success of "Golden" serves as a reminder of the impact of social media and streaming platforms on the music industry. By fostering engagement and viral sharing, these platforms can help propel a song to mainstream popularity and global success.
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