"Historic Launch of Kyunki Saas Bhi Kabhi Bahu Thi Season 2, Shatters 5-Year-Old TRP Record"
=====================================================================================================
After a gap of 16 years, Ekta Kapoor has brought back her iconic series, Kyunki Saas Bhi Kabhi Bahu Thi, with Season 2. The show premiered on July 29 on Star Plus and JioHotstar, and it has been making waves in the television industry.
The success of Kyunki Saas Bhi Kabhi Bahu Thi Season 2 can be attributed to several key factors.
Nostalgia and Legacy
The original series was one of the most successful Indian TV shows, running from 2000 to 2008 and leaving a strong impact on viewers. Reviving such an iconic series after 25 years created significant buzz and drew audiences who were emotionally connected to the original.
Strong Production and Direction
Produced by Ektaa Kapoor, a well-known and respected figure in Indian television, the reboot leveraged her expertise and reputation to recreate the essence of the original show.
Return of Popular Cast Members
The comeback of beloved actors like Smriti Irani as Tulsi Virani and Amar Upadhyay as Mihir Virani, along with other familiar faces like Hiten Tejwani and Ketki Dave, helped attract old fans and ensured continuity in the storyline and character appeal.
High TRP Ratings and Viewer Interest
Despite some criticism, the show performed strongly in TRP ratings starting with a TVR of 2.3, indicating good initial reception and viewer engagement. The promotional activities and anticipation before launch also contributed to its strong opening week.
Emotional Connections and Onscreen Chemistry
The pairing of iconic characters Tulsi and Mihir was a significant attraction, with fans eager to revisit their dynamic and storyline. Amar Upadhyay highlighted the strong bond and nostalgic joy of reuniting with Smriti Irani on set.
Challenges with Production Choices
Some criticism, like the use of body doubles for Smriti Irani, sparked debates and could affect viewer perception, but did not significantly hamper the show's overall success initially.
In summary, the combination of reverence for the original show, strong production values under Ektaa Kapoor, the nostalgia-driven fanbase, return of key actors, and solid TRP performance were the main contributors to the success of Kyunki Saas Bhi Kabhi Bahu Thi Season 2. The show is not just grabbing on the goodwill of the original 2000 series, but it is also taking the Virani family story forward with a new generation.
According to BARC, Kyunki Saas Bhi Kabhi Thi S2 holds the record for the highest-rated Hindi show with a TVR of 2.5, making it the highest-rated Hindi GEC fiction launch. Most fiction shows fail to cross the 2 TVR mark in their opening week, but Kyunki Saas Bhi Kabhi Thi S2 has done so. The show features the struggles and inspirational support of the parents to their kids, making it a relatable and engaging watch for viewers.
The evergreen chemistry of Tulsi-Mihir and the rooted dynamics of the characters are what make Kyunki Saas Bhi Kabhi Bahu Thi S2 a hit and a case study. The show is opening to good numbers due to the nostalgia factor and relevant, relatable topics. As the story unfolds, fans of the original series and new viewers alike can look forward to a compelling continuation of the Virani family saga.
The success of Kyunki Saas Bhi Kabhi Bahu Thi Season 2 can be linked to various factors, including the show's strong ties to India's television history and the entertainment industry in Bollywood. Moreover, the show's emotional connections and onscreen chemistry, the strong production and direction, and the return of popular cast members have contributed significantly to its success.
