Highly Acclaimed Swimming Phenom Michael Phelps, Holding an Unmatched Olympic Medal Count, Emerges as a Champion in the World of Online Poker
Ranking Up the Stakes: Michael Phelps Teams Up with Global Poker
Riding high on the success of the 2023 Celebrity Challenge, Virtual Gaming Worlds (VGW) is amping up its alliance with swimming legend Michael Phelps. The renewed collaboration will see the poker enthusiast and decorated athlete escalate the hype for upcoming Global Poker events, tournaments, and promotions across various marketing channels.
In a recent statement, Mats Johnson, VGW's marketing chief, highlighted why this partnership is a no-brainer.
Not only is Phelps an exceptional athlete and pirate of poker, but his infectious energy resonates exceptionally well with the Global Poker brand. With a hefty fan base, we anticipate this partnership to multiply the Global Poker brand's power exponentially.
VGW: Crafting a Pioneering Playground
According to its official site, VGW is an interactive entertainment powerhouse, using technology and creative flair to produce top-notch, free-to-play games. Originating in Australia in 2010, VGW debuted its free-to-play Chuma Casino in 2012 and sweepstakes poker platform, Global Poker, in 2017. The same year, VGW unleashed Luckyland Slots, a slot-centric social casino platform, in the U.S. market.
Akin to social, or sweepstakes casinos, players can savor complimentary casino-style games and vie for actual cash rewards via a sweepstakes model. Essentially, players pay for virtual "gold" coins or tokens (non-redeemable for cash) to indulge in casino-like games. With each transaction, players also receive free Sweeps Coins, which can be redeemed for prizes or utilized to ascend further in the gameplay. Thanks to their business model falling under federal sweepstakes law, these sites stand as a legal alternative to real-money gambling in states yet to pass legislation.
The brand commitment lies in ensuring a "safe, responsible, and enjoyable player experience" for over one million North American players, prioritizing customer satisfaction above all.
Phelps Revs Up for Global Poker
Following the news of Ryan Seacrest joining forces with VGW's Chumba Casino, the alliance with Phelps seems to be the cherry on top.
Johnson expressed optimism about the response to the partnership after witnessing the success of the Seacrest-Chumba deal.
We're super excited about the partnership with Ryan Seacrest at Chumba Casino, and we eagerly await the same positive reaction with the addition of Michael Phelps to the GP Celebrity Challenge.
The feeling is mutual for Phelps, who boasts an unprecedented tally of 28 Olympics medals, touting 23 of them gold.
I'm jazzed to expand my partnership with Global Poker. As a fan of competition and strategy, I've always had a sweet spot for poker. Partnering with a titan in the online social poker sphere feels like a dream come true, and I can't wait to join forces to unveil new adventures for the Global Poker community.
Poker enthusiast Michael Phelps, renowned for his athletic prowess and gold medal count, is set to escalate the excitement for upcoming Global Poker events, as he teams up with Virtual Gaming Worlds (VGW) to amplify their marketing campaigns. This partnership is predicted to exponentially increase the Global Poker brand's influence, given Phelps' large fan base.
The brand, VGW, known for its interactive entertainment platforms like Chuma Casino, Global Poker, and Luckyland Slots, is celebrated for its commitment to providing a safe, enjoyable, and responsible player experience. With its unique sweepstakes model, players can indulge in casino-style games and compete for real cash rewards, all within the legal framework of federal sweepstakes law.
