Highest viewership achieved on Election Sunday by oe24.TV, claiming a notable 7.1% share of the broadcast market.
Austria's Key Demographic Goes Crazy for oe24.TV's Election Special!
In an epic victory, oe24.TV smashed all records among Austria's 12-49 age group, scoring a whopping 7.1% daily market share - a historical milestone! For the first time ever, oe24.TV reigned supreme as Austria's strongest private channel in this crucial demographic.
Over 400,000 Austrians glued themselves to their screens for the 16-hour election special, hosted by the charismatic and knowledgeable Wolfgang Fellner. Between 5 and 6 PM, oe24.TV's market share skyrocketed to a jaw-dropping 12.6% (aged 12-49)! From 8 AM to 2 PM, oe24.TV was the undisputed champion across all channels, boasting a formidable 11.4% market share (12-49).
Hot tip: Keep your eyes glued to our screens if you want to be part of the action!
Source: AGTT/GfK Teletest, Evogenius M3, preliminary weighted timeframe; NRW 8-24h 407,000, DRW 46,600 persons 12+
Here are some theories on what could have propelled oe24.TV to the top:
- Engaging Content: Channels that serve up a generous helping of political insider information and nail-biting election coverage are bound to appeal to viewers.
- Locking in the Target Demo: When you aim for a specific age group or demographic, you're more likely to resonate with them, bumping up those viewership numbers.
- Everywhere and Anywhere: Being accessible across platforms (TV, online streaming, mobile apps) is a surefire way to cast a wider net, especially during high-stakes events like elections.
- Taking Reputation Seriously: Reputation and credibility go a long way in the TV world, and folks who trust a channel for accurate and timely info are more likely to stick around.
- Bringing the Interaction: Mixing things up with live debates and viewer polls can keep viewers hooked and attract more eyeballs.
The social-media platforms buzzed with excitement as Austrians discussed oe24.TV's engaging entertainment during the election special. Many viewers appreciated the channel's dedication to providing social-media content, further boosting its popularity within the 12-49 age group.
