High-profile celebrities couldn't save Munich's HeidiFest from disappointing attendance.
On the first watch of Oktoberfest, the city of Munich was abuzz with excitement as international superstars graced the 'HeidiFest'. Hosted by none other than Heidi Klum herself, the event saw a star-studded lineup that included Alessandra Ambrosio, Jürgen Drews, The Weather Girls, and many more prominent personalities.
Heidi Klum, donning a simple, white Kinga Mathe dirndl, arrived at the festivities to kick off the first pre-Oktoberfest party. Joining her was a host of familiar faces such as Thomas Hayo, Thomas Anders and his wife Claudia, Lucas Cordalis, Kerstin Ott, and Elias Becker, son of tennis legend Boris Becker.
Notable absentees included Daniela Katzenberger, who was missing from Lucas Cordalis' side, and folk music legends Marianne and Michael Hartl, who made an appearance in dirndls designed by Astrid Söll and Kinga Mathe respectively.
The event, broadcast on Pro7, caused a stir in Munich, but the ratings were disappointing, with only 760,000 viewers tuning in. Despite this, the exclusive goodie bag for guests, which included a handbag worth 300 euros from the Aigner brand, matched Heidi Klum's dirndl, adding a touch of glamour to the occasion.
Thomas Hayo, a former GNTM jury colleague of Heidi Klum, was also present, bringing his nephew Tim from Berlin to the event. Marianne Hartl, however, expressed concern about the tightness of her dirndl, fearing a potential zipper mishap.
In an interview, Thomas Hayo shared that he and Heidi Klum have wanted to go to the Oktoberfest together for years but never had the opportunity. This year, Heidi Klum will make her first Oktoberfest visit, marking a special moment for both the host and the city of Munich.
On September 18th, Heidi Klum took over the Hofbräuhaus in Munich, adding another exciting chapter to the city's Oktoberfest celebrations. With the ratings for 'HeidiFest' being disappointing, it remains to be seen how the event will fare in the years to come, but one thing is certain - it was an unforgettable night for those in attendance.
'HeidiFest' achieved a market share of 5.9 percent in the target group of 14 to 49-year-olds, indicating a strong interest among the younger demographic. As the dust settles on the first 'HeidiFest', preparations for next year's event are already underway, promising even more excitement and star power.
