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In the world of horology, unconventional shaped watches have gained recognition within the sartorial zeitgeist. One such example is the Anoma A1 Optical, a triangular design watch that stands out for its unique dial and commitment to artistic innovation.
The Anoma A1 Optical is housed in a 39 by 38-mm polished triangular case with rounded edges, and is paired with a grained grey Italian-made leather strap. The watch is machined from stainless steel and is water resistant to 50m.
The dial of the Anoma A1 Optical is engraved with a sharp tool, creating a unique design with 50 offset triangular patterns. This dial distorts when viewed from different angles, creating a miniature artwork that intrigues the eye. The watch's dial is powered by the automatic, Swiss-made Sellita SW100 movement and boasts a power reserve of 38 hours.
The design of the Anoma A1 Optical is inspired by the works of English painter Bridget Riley and Italian painter Ferruccio Gard. The watch's unconventional optical illusion dial creates a hypnotic visual effect, showcasing the fusion of contemporary design artistry and mechanical watchmaking.
The popularity of unconventional shaped watches like the Anoma A1 can be attributed to their rich history as style statements beyond basic timekeeping. For instance, the Cartier Tank watch, launched in the early 1920s, featured rectangular lines inspired by military tanks and was embraced by notable figures. Similarly, daring designs like the Cartier Crash, introduced in 1967, broke conventional rules, gaining fame for their bold geometric innovation and appeal to collectors.
In recent years, independent and mid-level watch brands have revisited shaped cases as a way to express unique design language and to appeal to collectors seeking something beyond mainstream models. Examples include Breitling’s Top Time Deus with its mélange of square and circle shapes, and the Berneron Mirage with its high-end unconventional case shape.
The Anoma A1 Optical exemplifies how modern watchmakers now integrate visual illusions and artistic creativity in watch dials to appeal to a niche market seeking conversation pieces and avant-garde aesthetics. Noted collectors and tastemakers Roni Madhvani and John Goldberger have captured hearts with the A1 watch, further demonstrating its appeal.
Although conventional round watches dominate the market for practical reasons, unconventional shapes and artistic dials maintain strong niche popularity among enthusiasts and collectors by offering uniqueness, craftsmanship, and visual intrigue. The Anoma A1 Optical's commitment to an optical illusion dial is a prime example of how this subcategory of watches continues to evolve with creative technology and design innovation.
The Anoma A1 Optical, inspired by works of art, showcases its unique optical illusion dial, reminiscent of English painter Bridget Riley and Italian painter Ferruccio Gard. This watch, with a rich history as a style statement beyond basic timekeeping, appeals to collectors seeking conversation pieces and avant-garde aesthetics.
Pairing the Anoma A1 Optical's unconventional design with sports wear could create an exciting blend of sartorial style and sports, adding a touch of contemporary artistry to sports-inspired outfits. For instance, a grained grey Italian-made leather strap, complementing the watch's triangular shape, could perfectly adorn a sporty casual ensemble, enhancing the overall style with its unique watches design.