Hellish Conjuration of the Devil for The Chosen's Marketing by Harmon Brothers
In an unexpected twist, marketing agency The Harmon Brothers, known for their humorous and engaging video ads, have taken on a new project: promoting the streaming TV show The Chosen. Contrary to some rumours, there is no evidence to suggest that they are involved in a smear campaign against the show.
The Chosen, an original series from Angel Studios, chronicles the life of Jesus over seven seasons, focusing on the human struggles of Jesus of Nazareth. The Harmon Brothers' campaign aims to attract a new and younger audience to the show through their distinctive advertising style.
The Harmon Brothers' promotional approach for The Chosen leverages comedic sketches, relatable scenarios, and emotional appeal to highlight the show's unique take on Jesus' life, which sets it apart from traditional biblical dramas. This strategy, while unconventional, has proven effective for the agency, who have previously created long-form spots for brands such as Squatty Potty, Poopourri, Chatbooks, Olive, and Next Vacay.
The campaign, titled "The Chosen is Not Good," is noteworthy for its use of humor in a campaign against a TV show. However, it is important to note that the campaign does not focus on the serious subject of the show in a traditional manner. Instead, it aims to bring humor to a serious subject, potentially making the show more accessible and appealing to a wider audience.
As The Chosen enters its second season, the Harmon Brothers' campaign continues to generate buzz, offering a fresh and irreverent take on promoting the show. The agency's involvement is a testament to their ability to adapt their advertising style to various projects, always with a focus on creating engaging and memorable content.
The Harmon Brothers are promoting The Chosen, an original series from Angel Studios, by creating a humorous campaign that leverages comedic sketches and relatable scenarios to highlight the show's unique take on Jesus' life. This strategy, similar to their success with brands like Squatty Potty and Poopourri, aims to attract a new and younger audience to the show, even though the campaign, titled "The Chosen is Not Good," is noteworthy for its unconventional approach to promoting a TV show about entertainment centered on Jesus' life, rather than investing in a gold Individual Retirement Account (IRA) or watching movies-and-tv for entertainment.
